[The Census](https://readinessindex.io/census) · [2026-Q4](https://readinessindex.io/census/2026-Q4) · [sp500](https://readinessindex.io/census/2026-Q4/sp500)

[https://nclhltd.com/](https://nclhltd.com/) · ranked 337 in its cohort · 32 pages read · 51 tests · 19 September 2026

Scan

# Norwegian Cruise Line Holdings

Score

34/100

9 of 51 tests pass · 66 points still on the table

You · 34

NOT READY

0–39

WEAK

40–59

ADEQUATE

60–74

STRONG

75–89

EXEMPLARY

90–99

We ran all 51 scored tests across 7 dimensions, against the 32 pages we read.

Not ready

Most of what a machine needs to find, read and trust this site is missing rather than wrong.

Do these three first

## The fastest 12 points on this scan

1

+6

AIR-2.1 · large effort

Primary content is present without JavaScript

Raw HTML contains 9% of rendered text on average across 32 URLs. The worst template is /about: 0% across 1 pages.

**Do this:** Server-render or statically render the primary content.

2

+3

AIR-1.4 · small effort

Content Signals declared in robots.txt

No Content-Signal line in robots.txt. Missing: search, ai-input, ai-train.

**Do this:** Declare a Content Signals position in robots.txt.

3

+3

AIR-2.2 · medium effort

Progressive disclosure content ships in the initial HTML

0 of 1 pages ship every disclosure panel populated in the raw HTML.

**Do this:** Render every panel and hide it with CSS.

Nine dimensions, most to least left on the table

[Primary Indicators 15 left     15](https://readinessindex.io/tests#d-1)

[Rendering and Extraction 13 left     2](https://readinessindex.io/tests#d-2)

[Structured Data and the Entity Graph 13 left     2](https://readinessindex.io/tests#d-3)

[Authorship, Provenance, Freshness 12 left     0](https://readinessindex.io/tests#d-5)

[Crawl, Index and Licensing Hygiene 10 left     2](https://readinessindex.io/tests#d-4)

[Alternate Representations 8 left     0](https://readinessindex.io/tests#d-7)

[Agent Interfaces 4 left     4](https://readinessindex.io/tests#d-6)

32 pages crawled

- [nclhltd.com](https://nclhltd.com/)
- [www.nclhltd.com](https://www.nclhltd.com/)
- [www.nclhltd.com/about](https://www.nclhltd.com/about)
- [www.nclhltd.com/about/management-team](https://www.nclhltd.com/about/management-team)
- [www.nclhltd.com/about/board-of-directors](https://www.nclhltd.com/about/board-of-directors)
- [www.nclhltd.com/brands](https://www.nclhltd.com/brands)
- [www.nclhltd.com/brands/norwegian-cruise-line](https://www.nclhltd.com/brands/norwegian-cruise-line)
- [www.nclhltd.com/brands/oceania-cruises](https://www.nclhltd.com/brands/oceania-cruises)
- [www.nclhltd.com/brands/regent-seven-seas-cruises](https://www.nclhltd.com/brands/regent-seven-seas-cruises)
- [www.nclhltd.com/sustainability](https://www.nclhltd.com/sustainability)
- [www.nclhltd.com/sustainability/reporting-and-downloads](https://www.nclhltd.com/sustainability/reporting-and-downloads)
- [www.nclhltd.com/investors](https://www.nclhltd.com/investors)
- [www.nclhltd.com/investors/news-events](https://www.nclhltd.com/investors/news-events)
- [www.nclhltd.com/investors/company-information](https://www.nclhltd.com/investors/company-information)
- [www.nclhltd.com/investors/corporate-governance](https://www.nclhltd.com/investors/corporate-governance)
- [www.nclhltd.com/investors/financial-information](https://www.nclhltd.com/investors/financial-information)
- [www.nclhltd.com/investors/stock-data](https://www.nclhltd.com/investors/stock-data)
- [www.nclhltd.com/investors/sec-filings](https://www.nclhltd.com/investors/sec-filings)
- [www.nclhltd.com/investors/shareholder-benefits](https://www.nclhltd.com/investors/shareholder-benefits)
- [www.nclhltd.com/news-media](https://www.nclhltd.com/news-media)
- [www.nclhltd.com/news-media/press-releases](https://www.nclhltd.com/news-media/press-releases)
- [www.nclhltd.com/news-media/events](https://www.nclhltd.com/news-media/events)
- [www.nclhltd.com/news-media/press-kit](https://www.nclhltd.com/news-media/press-kit)
- [www.nclhltd.com/news-media/social-media](https://www.nclhltd.com/news-media/social-media)
- [www.nclhltd.com/news-media/media-contacts](https://www.nclhltd.com/news-media/media-contacts)
- [www.nclhltd.com/contact](https://www.nclhltd.com/contact)
- [www.nclhltd.com/investors/shareholder-benefits/shareholder-benefit-faqs](https://www.nclhltd.com/investors/shareholder-benefits/shareholder-benefit-faqs)
- [www.nclhltd.com/investors/news-events/press-releases](https://www.nclhltd.com/investors/news-events/press-releases)
- [www.nclhltd.com/investors/news-events/ir-calendar](https://www.nclhltd.com/investors/news-events/ir-calendar)
- [www.nclhltd.com/investors/news-events/presentations](https://www.nclhltd.com/investors/news-events/presentations)
- [www.nclhltd.com/investors/news-events/email-alerts](https://www.nclhltd.com/investors/news-events/email-alerts)
- [www.nclhltd.com/investors/company-information/executive-team](https://www.nclhltd.com/investors/company-information/executive-team)

Every test · all 67 tests, in order

67 of 67 showing

Show

AIR-1.1

Can AI crawlers reach your site?

PASS

5 pt

Why we test this

All 10 AI agents may fetch content paths.

Your robots.txt file tells crawlers what they may read. A line left behind by a previous site or a copied template can quietly shut out the assistants people now use to find you.

AIR-1.2

Does your CDN let AI crawlers through?

PASS

5 pt

Why we test this

All 8 AI user-agents receive full content.

Even when robots.txt says yes, a firewall or bot-protection rule can turn assistants away before they reach your pages. We sent a request as each one and recorded what came back.

AIR-1.3

Is your page readable without a security challenge?

PASS

1 pt

Why we test this

2 of 32 sampled pages return an interactive challenge (hCaptcha).

A CAPTCHA or bot check on an ordinary page stops an assistant at the door. These belong on forms and logins, not on pages anyone can read.

AIR-1.4

Have you stated what AI may do with your content?

No Content-Signal line in robots.txt. Missing: search, ai-input, ai-train.

PROBLEM

+3

What's wrong

No Content-Signal line in robots.txt. Missing: search, ai-input, ai-train.

There is now a machine-readable way to say whether AI may search, quote or train on your material. Having a position — any position — is the point.

[See AIR-1.4 in the full index →](https://readinessindex.io/tests#c-AIR-1.4)

AIR-1.5

Can a person read your AI policy?

robots.txt carries a 34-character comment, too thin to read as a policy statement.

NEEDS WORK

+0

What's half-done

robots.txt carries a 34-character comment, too thin to read as a policy statement.

A few plain sentences in robots.txt saying what you permit. Journalists and lawyers read this file, and right now most sites say nothing.

[See AIR-1.5 in the full index →](https://readinessindex.io/tests#c-AIR-1.5)

AIR-1.6

Are you allowing assistants to quote you?

PASS

1 pt

Why we test this

No noarchive, nosnippet or max-snippet:0 directives found.

Some sites carry old settings that tell search engines not to show excerpts. Those same settings stop an assistant quoting your page in an answer.

AIR-1.7

Does this page declare its real address?

PASS

2 pt

Why we test this

97% of sampled pages emit a valid, self-consistent canonical. 1 have problems.

A canonical link tells a machine which URL is the true one. Without it the same content can be treated as several competing pages.

AIR-1.8

Is your page structured so a machine can follow it?

64% of sampled pages carry one main element, a wrapping article or section, and a nav. 12 exceed 12 divs per semantic element.

NEEDS WORK

+1

What's half-done

64% of sampled pages carry one main element, a wrapping article or section, and a nav. 12 exceed 12 divs per semantic element.

Meaningful sections rather than an undifferentiated wall of containers. It is the difference between a document and a soup of boxes.

[See AIR-1.8 in the full index →](https://readinessindex.io/tests#c-AIR-1.8)

AIR-1.9

Do your headings tell a clear story?

0% of sampled pages have exactly one non-empty h1 and no skipped heading levels. 30 have several; 2 skip a level.

PROBLEM

+2

What's wrong

0% of sampled pages have exactly one non-empty h1 and no skipped heading levels. 30 have several; 2 skip a level.

One main heading, then sub-headings in order. Assistants use headings to work out what a page is about and which part answers a question.

[See AIR-1.9 in the full index →](https://readinessindex.io/tests#c-AIR-1.9)

AIR-1.10

Do you publish a guide for AI assistants?

/llms.txt returns HTTP 404.

PROBLEM

+2

What's wrong

/llms.txt returns HTTP 404.

A file at /llms.txt listing your most important pages. It is early and cheap, and it forces a useful conversation about what actually matters on your site.

[See AIR-1.10 in the full index →](https://readinessindex.io/tests#c-AIR-1.10)

AIR-1.11

Can a machine tell what your organization is?

0 of 32 entity nodes carry an @id (0%). The WebPage to WebSite to Organization chain is broken at WebPage->WebSite, WebSite->Organization.

PROBLEM

+2

What's wrong

0 of 32 entity nodes carry an @id (0%). The WebPage to WebSite to Organization chain is broken at WebPage->WebSite, WebSite->Organization.

Structured data that links together — your organization, your site, this page — rather than a scattering of disconnected labels.

[See AIR-1.11 in the full index →](https://readinessindex.io/tests#c-AIR-1.11)

AIR-1.12

Can a machine be certain it is you?

No sameAs links were found on Organization or Person nodes.

PROBLEM

+2

What's wrong

No sameAs links were found on Organization or Person nodes.

Links from your markup to authoritative records like Wikidata or ROR. Without one, an assistant is guessing which organization of your name it has found.

[See AIR-1.12 in the full index →](https://readinessindex.io/tests#c-AIR-1.12)

AIR-1.13

Can a machine find out who you are?

0 of 7 organizational facts are present in the Organization markup: none.

PROBLEM

+2

What's wrong

0 of 7 organizational facts are present in the Organization markup: none.

Founding date, leadership, address, contact details, legal identifiers. Thin About pages are the most common weakness we see.

[See AIR-1.13 in the full index →](https://readinessindex.io/tests#c-AIR-1.13)

AIR-2.1

Primary content is present without JavaScript

Raw HTML contains 9% of rendered text on average across 32 URLs. The worst template is /about: 0% across 1 pages.

PROBLEM

+6

What's wrong

Raw HTML contains 9% of rendered text on average across 32 URLs. The worst template is /about: 0% across 1 pages.

[See AIR-2.1 in the full index →](https://readinessindex.io/tests#c-AIR-2.1)

AIR-2.2

Progressive disclosure content ships in the initial HTML

0 of 1 pages ship every disclosure panel populated in the raw HTML.

PROBLEM

+3

What's wrong

0 of 1 pages ship every disclosure panel populated in the raw HTML.

[See AIR-2.2 in the full index →](https://readinessindex.io/tests#c-AIR-2.2)

AIR-2.3

Real data tables with header cells

1 tables: 0 complete, 1 without scope on header cells, 0 with no header cells, 0 used for layout.

NEEDS WORK

+1

What's half-done

1 tables: 0 complete, 1 without scope on header cells, 0 with no header cells, 0 used for layout.

[See AIR-2.3 in the full index →](https://readinessindex.io/tests#c-AIR-2.3)

AIR-2.4

Stable, human-readable anchor IDs on section headings

0 of 528 subheadings carry a slug-like id (0%); 0 have generated or unstable ids.

PROBLEM

+2

What's wrong

0 of 528 subheadings carry a slug-like id (0%); 0 have generated or unstable ids.

[See AIR-2.4 in the full index →](https://readinessindex.io/tests#c-AIR-2.4)

AIR-2.5

Alt text on content images, empty alt on decorative

251 of 358 images carry appropriate alt text: 0 have no alt attribute, 2 use the filename.

NEEDS WORK

+0

What's half-done

251 of 358 images carry appropriate alt text: 0 have no alt attribute, 2 use the filename.

[See AIR-2.5 in the full index →](https://readinessindex.io/tests#c-AIR-2.5)

AIR-2.6

Key facts exist as HTML text, not only in images or PDFs

32 of 32 sampled pages are thin relative to their images or lead with a document download.

PROBLEM

+1

What's wrong

32 of 32 sampled pages are thin relative to their images or lead with a document download.

[See AIR-2.6 in the full index →](https://readinessindex.io/tests#c-AIR-2.6)

AIR-3.1

JSON-LD is generated from mapped fields, not hardcoded

4 of 4 templates repeat identical schema literals across pages whose visible content differs.

PROBLEM

+2

What's wrong

4 of 4 templates repeat identical schema literals across pages whose visible content differs.

[See AIR-3.1 in the full index →](https://readinessindex.io/tests#c-AIR-3.1)

AIR-3.2

BreadcrumbList on every page below the homepage

0% of pages below the homepage carry a BreadcrumbList with at least two steps.

PROBLEM

+2

What's wrong

0% of pages below the homepage carry a BreadcrumbList with at least two steps.

[See AIR-3.2 in the full index →](https://readinessindex.io/tests#c-AIR-3.2)

AIR-3.3

Vertical-specific schema types

NOT SCORED

—

AIR-3.4

FAQPage and QAPage on genuine question-and-answer content

NOT SCORED

—

AIR-3.5

isAccessibleForFree, about, and mentions with entity references

0 of 2 substantive pages declare isAccessibleForFree; 0 reference subject entities by identifier.

PROBLEM

+1

What's wrong

0 of 2 substantive pages declare isAccessibleForFree; 0 reference subject entities by identifier.

[See AIR-3.5 in the full index →](https://readinessindex.io/tests#c-AIR-3.5)

AIR-3.6

Product, Offer, and Service with real prices

NOT SCORED

—

AIR-3.7

SearchAction on the WebSite node

NOT SCORED

—

AIR-3.8

Schema validation of the structured data on the page

PASS

2 pt

Why we test this

64 nodes across 32 pages parse, carry what their types require, and hold well-formed values.

AIR-4.1

RSL licensing document published and referenced

NOT SCORED

—

AIR-4.2

RSL terms propagated to feeds and schema

NOT SCORED

—

AIR-4.3

Web Bot Auth verification configured

NOT SCORED

—

AIR-4.4

Correct X-Robots-Tag on non-HTML resources

NOT SCORED

—

AIR-4.5

Missing pages return 404 or 410

0 of 7 deliberately invalid URLs returned HTTP 200; 29 sampled pages are thin enough to be not-found templates.

NEEDS WORK

+0

What's half-done

0 of 7 deliberately invalid URLs returned HTTP 200; 29 sampled pages are thin enough to be not-found templates.

[See AIR-4.5 in the full index →](https://readinessindex.io/tests#c-AIR-4.5)

AIR-4.6

Redirects resolve in a single hop

PASS

1 pt

Why we test this

3 of 32 sampled URLs redirect.

AIR-4.7

Faceted, calendar, and parameterized URLs are controlled

NOT SCORED

—

AIR-4.8

Sitemap lastmod reflects real content changes

0 of 48 sitemap URLs carry a lastmod across 0 distinct dates.

PROBLEM

+2

What's wrong

0 of 48 sitemap URLs carry a lastmod across 0 distinct dates.

[See AIR-4.8 in the full index →](https://readinessindex.io/tests#c-AIR-4.8)

AIR-4.9

Sitemap index split by type, with media sitemaps

A single flat sitemap covering 48 URLs, with no image or video sitemap.

NEEDS WORK

+0

What's half-done

A single flat sitemap covering 48 URLs, with no image or video sitemap.

[See AIR-4.9 in the full index →](https://readinessindex.io/tests#c-AIR-4.9)

AIR-4.10

Paginated series are coherently signaled

NOT SCORED

—

AIR-5.1

Author entity pages with credentials

No Person entities appear anywhere in the sample.

PROBLEM

+2

What's wrong

No Person entities appear anywhere in the sample.

[See AIR-5.1 in the full index →](https://readinessindex.io/tests#c-AIR-5.1)

AIR-5.2

Bylines linked to author entities

0 of 2 substantive pages reference an author by @id; 0 carry a bare string; 2 are unsigned.

PROBLEM

+2

What's wrong

0 of 2 substantive pages reference an author by @id; 0 carry a bare string; 2 are unsigned.

[See AIR-5.2 in the full index →](https://readinessindex.io/tests#c-AIR-5.2)

AIR-5.3

reviewedBy on YMYL content

NOT SCORED

—

AIR-5.4

datePublished and dateModified are accurate

0 of 32 pages carry a publication or modification date across 0 distinct dateModified values.

PROBLEM

+2

What's wrong

0 of 32 pages carry a publication or modification date across 0 distinct dateModified values.

[See AIR-5.4 in the full index →](https://readinessindex.io/tests#c-AIR-5.4)

AIR-5.5

citation markup on primary-source references

NOT SCORED

—

AIR-5.6

C2PA Content Credentials on original assets

NOT SCORED

—

AIR-6.1

OpenAPI specification for public APIs

NOT SCORED

—

AIR-6.2

/.well-known/ discovery entries for agent capabilities

NOT SCORED

—

AIR-6.3

Form fields carry label, name, and autocomplete

PASS

2 pt

Why we test this

23 of 25 form fields carry an accessible name, a meaningful name attribute and a valid autocomplete token where one applies.

AIR-6.4

No captchas on browse, search, or filter interactions

PASS

2 pt

Why we test this

No search or filter surface in the sample returned a challenge.

AIR-7.1

Markdown companion for every canonical page

0 of 23 sampled pages have a Markdown companion at {path}.md returning a Markdown content type.

PROBLEM

+2

What's wrong

0 of 23 sampled pages have a Markdown companion at {path}.md returning a Markdown content type.

[See AIR-7.1 in the full index →](https://readinessindex.io/tests#c-AIR-7.1)

AIR-7.2

link rel=alternate advertises the Markdown version

NOT SCORED

—

AIR-7.3

Accept: text/markdown content negotiation

0 of 25 URLs serve Markdown for Accept: text/markdown.

PROBLEM

+2

What's wrong

0 of 25 URLs serve Markdown for Accept: text/markdown.

[See AIR-7.3 in the full index →](https://readinessindex.io/tests#c-AIR-7.3)

AIR-7.4

Alternate representations are edge-cached

NOT SCORED

—

LI-1

HowTo on procedural content

NOT SCORED

—

LI-2

speakable on summaries and ledes

No speakable specification found on any sampled page.

NOT SCORED

—

What's wrong

No speakable specification found on any sampled page.

[See LI-2 in the full index →](https://readinessindex.io/tests#c-LI-2)

LI-3

IndexNow fires on publish and update

No IndexNow key file was discoverable. The file is named after the key, which is not published, so this is 'not discoverable' rather than proof of absence.

NOT SCORED

—

What's wrong

No IndexNow key file was discoverable. The file is named after the key, which is not published, so this is 'not discoverable' rather than proof of absence.

[See LI-3 in the full index →](https://readinessindex.io/tests#c-LI-3)

LI-4

Editorial policy page referenced via publishingPrinciples

0 of 0 Organization nodes reference publishingPrinciples.

NOT SCORED

—

What's wrong

0 of 0 Organization nodes reference publishingPrinciples.

[See LI-4 in the full index →](https://readinessindex.io/tests#c-LI-4)

LI-5

NLWeb endpoint exposed as an MCP server with an ask method

No NLWeb endpoint was discoverable.

NOT SCORED

—

What's wrong

No NLWeb endpoint was discoverable.

[See LI-5 in the full index →](https://readinessindex.io/tests#c-LI-5)

LI-6

Domain MCP server over real content APIs

No domain MCP server or tool descriptor was discoverable.

NOT SCORED

—

What's wrong

No domain MCP server or tool descriptor was discoverable.

[See LI-6 in the full index →](https://readinessindex.io/tests#c-LI-6)

LI-7

/llms-full.txt where full-text inclusion is appropriate

NOT SCORED

—

BP-1

Critical flows complete without JS-only interactions

NOT SCORED

—

BP-2

Stable selectors on critical-flow elements

NOT SCORED

—

BP-3

GA4 channel group for AI assistant referrers

Whether a channel group exists for AI assistant referrers is not visible from outside. Analytics presence is; the grouping is not.

NOT SCORED

—

What we're measuring

Whether a channel group exists for AI assistant referrers is not visible from outside. Analytics presence is; the grouping is not.

[See BP-3 in the full index →](https://readinessindex.io/tests#c-BP-3)

BP-4

Server-side tagging captures stripped referrers

Reconciliation between server-side and client-side numbers has to be attested.

NOT SCORED

—

What we're measuring

Reconciliation between server-side and client-side numbers has to be attested.

[See BP-4 in the full index →](https://readinessindex.io/tests#c-BP-4)

BP-5

Access log retention with a queryable store

Log retention and queryability are not observable from outside the site.

NOT SCORED

—

What we're measuring

Log retention and queryability are not observable from outside the site.

[See BP-5 in the full index →](https://readinessindex.io/tests#c-BP-5)

BP-6

Scheduled AI crawler activity report

NOT SCORED

—

BP-7

Fixed prompt panel run monthly across models

Answer-share tracking happens outside the site and must be attested.

NOT SCORED

—

What we're measuring

Answer-share tracking happens outside the site and must be attested.

[See BP-7 in the full index →](https://readinessindex.io/tests#c-BP-7)

BP-8

Extraction-fidelity baseline captured

No extraction-fidelity baseline is captured by this version of the scanner, which makes no live model calls.

NOT SCORED

—

What we're measuring

No extraction-fidelity baseline is captured by this version of the scanner, which makes no live model calls.

[See BP-8 in the full index →](https://readinessindex.io/tests#c-BP-8)

BP-9

Search Console and Bing Webmaster Tools verified

Neither Search Console nor Bing Webmaster Tools verification was found.

NOT SCORED

—

What's wrong

Neither Search Console nor Bing Webmaster Tools verification was found.

[See BP-9 in the full index →](https://readinessindex.io/tests#c-BP-9)

Not applicable — 27 tests answered with a dash, excluded from the score: AIR-3.3, AIR-3.4, AIR-3.6, AIR-3.7, AIR-4.1, AIR-4.2, AIR-4.3, AIR-4.4, AIR-4.7, AIR-4.10, AIR-5.3, AIR-5.5, AIR-5.6, AIR-6.1, AIR-6.2, AIR-7.2, AIR-7.4, LI-1, LI-7, BP-1, BP-2, BP-3, BP-4, BP-5, BP-6, BP-7, BP-8.

By dimension

Where Norwegian Cruise Line Holdings's 34 came from. Open a line to see its tests, worst first.

Dimension

Share earned

Earned

Score

1 · Primary Indicators

15

50

Scored zero — 6 problems

AIR-1.4

Have you stated what AI may do with your content?

No Content-Signal line in robots.txt. Missing: search, ai-input, ai-train.

PROBLEM

What's wrong

No Content-Signal line in robots.txt. Missing: search, ai-input, ai-train.

There is now a machine-readable way to say whether AI may search, quote or train on your material. Having a position — any position — is the point.

[See AIR-1.4 in the full index →](https://readinessindex.io/tests#c-AIR-1.4)

AIR-1.9

Do your headings tell a clear story?

0% of sampled pages have exactly one non-empty h1 and no skipped heading levels. 30 have several; 2 skip a level.

PROBLEM

What's wrong

0% of sampled pages have exactly one non-empty h1 and no skipped heading levels. 30 have several; 2 skip a level.

One main heading, then sub-headings in order. Assistants use headings to work out what a page is about and which part answers a question.

[See AIR-1.9 in the full index →](https://readinessindex.io/tests#c-AIR-1.9)

AIR-1.10

Do you publish a guide for AI assistants?

/llms.txt returns HTTP 404.

PROBLEM

What's wrong

/llms.txt returns HTTP 404.

A file at /llms.txt listing your most important pages. It is early and cheap, and it forces a useful conversation about what actually matters on your site.

[See AIR-1.10 in the full index →](https://readinessindex.io/tests#c-AIR-1.10)

AIR-1.11

Can a machine tell what your organization is?

0 of 32 entity nodes carry an @id (0%). The WebPage to WebSite to Organization chain is broken at WebPage->WebSite, WebSite->Organization.

PROBLEM

What's wrong

0 of 32 entity nodes carry an @id (0%). The WebPage to WebSite to Organization chain is broken at WebPage->WebSite, WebSite->Organization.

Structured data that links together — your organization, your site, this page — rather than a scattering of disconnected labels.

[See AIR-1.11 in the full index →](https://readinessindex.io/tests#c-AIR-1.11)

AIR-1.12

Can a machine be certain it is you?

No sameAs links were found on Organization or Person nodes.

PROBLEM

What's wrong

No sameAs links were found on Organization or Person nodes.

Links from your markup to authoritative records like Wikidata or ROR. Without one, an assistant is guessing which organization of your name it has found.

[See AIR-1.12 in the full index →](https://readinessindex.io/tests#c-AIR-1.12)

AIR-1.13

Can a machine find out who you are?

0 of 7 organizational facts are present in the Organization markup: none.

PROBLEM

What's wrong

0 of 7 organizational facts are present in the Organization markup: none.

Founding date, leadership, address, contact details, legal identifiers. Thin About pages are the most common weakness we see.

[See AIR-1.13 in the full index →](https://readinessindex.io/tests#c-AIR-1.13)

Partly scored — 2 need work

AIR-1.5

Can a person read your AI policy?

robots.txt carries a 34-character comment, too thin to read as a policy statement.

NEEDS WORK

What's half-done

robots.txt carries a 34-character comment, too thin to read as a policy statement.

A few plain sentences in robots.txt saying what you permit. Journalists and lawyers read this file, and right now most sites say nothing.

[See AIR-1.5 in the full index →](https://readinessindex.io/tests#c-AIR-1.5)

AIR-1.8

Is your page structured so a machine can follow it?

64% of sampled pages carry one main element, a wrapping article or section, and a nav. 12 exceed 12 divs per semantic element.

NEEDS WORK

What's half-done

64% of sampled pages carry one main element, a wrapping article or section, and a nav. 12 exceed 12 divs per semantic element.

Meaningful sections rather than an undifferentiated wall of containers. It is the difference between a document and a soup of boxes.

[See AIR-1.8 in the full index →](https://readinessindex.io/tests#c-AIR-1.8)

Full marks — 5 pass

AIR-1.1

Can AI crawlers reach your site?

PASS

Why we test this

All 10 AI agents may fetch content paths.

Your robots.txt file tells crawlers what they may read. A line left behind by a previous site or a copied template can quietly shut out the assistants people now use to find you.

AIR-1.2

Does your CDN let AI crawlers through?

PASS

Why we test this

All 8 AI user-agents receive full content.

Even when robots.txt says yes, a firewall or bot-protection rule can turn assistants away before they reach your pages. We sent a request as each one and recorded what came back.

AIR-1.3

Is your page readable without a security challenge?

PASS

Why we test this

2 of 32 sampled pages return an interactive challenge (hCaptcha).

A CAPTCHA or bot check on an ordinary page stops an assistant at the door. These belong on forms and logins, not on pages anyone can read.

AIR-1.6

Are you allowing assistants to quote you?

PASS

Why we test this

No noarchive, nosnippet or max-snippet:0 directives found.

Some sites carry old settings that tell search engines not to show excerpts. Those same settings stop an assistant quoting your page in an answer.

AIR-1.7

Does this page declare its real address?

PASS

Why we test this

97% of sampled pages emit a valid, self-consistent canonical. 1 have problems.

A canonical link tells a machine which URL is the true one. Without it the same content can be treated as several competing pages.

2 · Rendering and Extraction

2

13

Scored zero — 4 problems

AIR-2.1

Primary content is present without JavaScript

Raw HTML contains 9% of rendered text on average across 32 URLs. The worst template is /about: 0% across 1 pages.

PROBLEM

What's wrong

Raw HTML contains 9% of rendered text on average across 32 URLs. The worst template is /about: 0% across 1 pages.

[See AIR-2.1 in the full index →](https://readinessindex.io/tests#c-AIR-2.1)

AIR-2.2

Progressive disclosure content ships in the initial HTML

0 of 1 pages ship every disclosure panel populated in the raw HTML.

PROBLEM

What's wrong

0 of 1 pages ship every disclosure panel populated in the raw HTML.

[See AIR-2.2 in the full index →](https://readinessindex.io/tests#c-AIR-2.2)

AIR-2.4

Stable, human-readable anchor IDs on section headings

0 of 528 subheadings carry a slug-like id (0%); 0 have generated or unstable ids.

PROBLEM

What's wrong

0 of 528 subheadings carry a slug-like id (0%); 0 have generated or unstable ids.

[See AIR-2.4 in the full index →](https://readinessindex.io/tests#c-AIR-2.4)

AIR-2.6

Key facts exist as HTML text, not only in images or PDFs

32 of 32 sampled pages are thin relative to their images or lead with a document download.

PROBLEM

What's wrong

32 of 32 sampled pages are thin relative to their images or lead with a document download.

[See AIR-2.6 in the full index →](https://readinessindex.io/tests#c-AIR-2.6)

Partly scored — 2 need work

AIR-2.3

Real data tables with header cells

1 tables: 0 complete, 1 without scope on header cells, 0 with no header cells, 0 used for layout.

NEEDS WORK

What's half-done

1 tables: 0 complete, 1 without scope on header cells, 0 with no header cells, 0 used for layout.

[See AIR-2.3 in the full index →](https://readinessindex.io/tests#c-AIR-2.3)

AIR-2.5

Alt text on content images, empty alt on decorative

251 of 358 images carry appropriate alt text: 0 have no alt attribute, 2 use the filename.

NEEDS WORK

What's half-done

251 of 358 images carry appropriate alt text: 0 have no alt attribute, 2 use the filename.

[See AIR-2.5 in the full index →](https://readinessindex.io/tests#c-AIR-2.5)

3 · Structured Data and the Entity Graph

2

13

Scored zero — 3 problems

AIR-3.1

JSON-LD is generated from mapped fields, not hardcoded

4 of 4 templates repeat identical schema literals across pages whose visible content differs.

PROBLEM

What's wrong

4 of 4 templates repeat identical schema literals across pages whose visible content differs.

[See AIR-3.1 in the full index →](https://readinessindex.io/tests#c-AIR-3.1)

AIR-3.2

BreadcrumbList on every page below the homepage

0% of pages below the homepage carry a BreadcrumbList with at least two steps.

PROBLEM

What's wrong

0% of pages below the homepage carry a BreadcrumbList with at least two steps.

[See AIR-3.2 in the full index →](https://readinessindex.io/tests#c-AIR-3.2)

AIR-3.5

isAccessibleForFree, about, and mentions with entity references

0 of 2 substantive pages declare isAccessibleForFree; 0 reference subject entities by identifier.

PROBLEM

What's wrong

0 of 2 substantive pages declare isAccessibleForFree; 0 reference subject entities by identifier.

[See AIR-3.5 in the full index →](https://readinessindex.io/tests#c-AIR-3.5)

Full marks — 1 pass

AIR-3.8

Schema validation of the structured data on the page

PASS

Why we test this

64 nodes across 32 pages parse, carry what their types require, and hold well-formed values.

4 · Crawl, Index and Licensing Hygiene

2

17

Scored zero — 1 problem

AIR-4.8

Sitemap lastmod reflects real content changes

0 of 48 sitemap URLs carry a lastmod across 0 distinct dates.

PROBLEM

What's wrong

0 of 48 sitemap URLs carry a lastmod across 0 distinct dates.

[See AIR-4.8 in the full index →](https://readinessindex.io/tests#c-AIR-4.8)

Partly scored — 2 need work

AIR-4.5

Missing pages return 404 or 410

0 of 7 deliberately invalid URLs returned HTTP 200; 29 sampled pages are thin enough to be not-found templates.

NEEDS WORK

What's half-done

0 of 7 deliberately invalid URLs returned HTTP 200; 29 sampled pages are thin enough to be not-found templates.

[See AIR-4.5 in the full index →](https://readinessindex.io/tests#c-AIR-4.5)

AIR-4.9

Sitemap index split by type, with media sitemaps

A single flat sitemap covering 48 URLs, with no image or video sitemap.

NEEDS WORK

What's half-done

A single flat sitemap covering 48 URLs, with no image or video sitemap.

[See AIR-4.9 in the full index →](https://readinessindex.io/tests#c-AIR-4.9)

Full marks — 1 pass

AIR-4.6

Redirects resolve in a single hop

PASS

Why we test this

3 of 32 sampled URLs redirect.

5 · Authorship, Provenance, Freshness

0

0

Scored zero — 3 problems

AIR-5.1

Author entity pages with credentials

No Person entities appear anywhere in the sample.

PROBLEM

What's wrong

No Person entities appear anywhere in the sample.

[See AIR-5.1 in the full index →](https://readinessindex.io/tests#c-AIR-5.1)

AIR-5.2

Bylines linked to author entities

0 of 2 substantive pages reference an author by @id; 0 carry a bare string; 2 are unsigned.

PROBLEM

What's wrong

0 of 2 substantive pages reference an author by @id; 0 carry a bare string; 2 are unsigned.

[See AIR-5.2 in the full index →](https://readinessindex.io/tests#c-AIR-5.2)

AIR-5.4

datePublished and dateModified are accurate

0 of 32 pages carry a publication or modification date across 0 distinct dateModified values.

PROBLEM

What's wrong

0 of 32 pages carry a publication or modification date across 0 distinct dateModified values.

[See AIR-5.4 in the full index →](https://readinessindex.io/tests#c-AIR-5.4)

6 · Agent Interfaces

4

50

Full marks — 2 pass

AIR-6.3

Form fields carry label, name, and autocomplete

PASS

Why we test this

23 of 25 form fields carry an accessible name, a meaningful name attribute and a valid autocomplete token where one applies.

AIR-6.4

No captchas on browse, search, or filter interactions

PASS

Why we test this

No search or filter surface in the sample returned a challenge.

7 · Alternate Representations

0

0

Scored zero — 2 problems

AIR-7.1

Markdown companion for every canonical page

0 of 23 sampled pages have a Markdown companion at {path}.md returning a Markdown content type.

PROBLEM

What's wrong

0 of 23 sampled pages have a Markdown companion at {path}.md returning a Markdown content type.

[See AIR-7.1 in the full index →](https://readinessindex.io/tests#c-AIR-7.1)

AIR-7.3

Accept: text/markdown content negotiation

0 of 25 URLs serve Markdown for Accept: text/markdown.

PROBLEM

What's wrong

0 of 25 URLs serve Markdown for Accept: text/markdown.

[See AIR-7.3 in the full index →](https://readinessindex.io/tests#c-AIR-7.3)

What was read

32 pages, sampled from this site's own sitemap and internal links. The cap is 32 — a ceiling, not a certainty: a site with fewer reachable pages yields fewer.

32 other pages, all 200, by template

2×

/

https://nclhltd.com/

1×

/about

https://www.nclhltd.com/about

2×

/about/*

https://www.nclhltd.com/about/management-team

1×

/brands

https://www.nclhltd.com/brands

3×

/brands/*

https://www.nclhltd.com/brands/norwegian-cruise-line

1×

/sustainability

https://www.nclhltd.com/sustainability

1×

/sustainability/*

https://www.nclhltd.com/sustainability/reporting-and-downloads

1×

/investors

https://www.nclhltd.com/investors

7×

/investors/*

https://www.nclhltd.com/investors/news-events

1×

/news-media

https://www.nclhltd.com/news-media

5×

/news-media/*

https://www.nclhltd.com/news-media/press-releases

1×

/contact

https://www.nclhltd.com/contact

1×

/investors/shareholder-benefits/*

https://www.nclhltd.com/investors/shareholder-benefits/shareholder-benefit-faqs

4×

/investors/news-events/*

https://www.nclhltd.com/investors/news-events/press-releases

1×

/investors/company-information/*

https://www.nclhltd.com/investors/company-information/executive-team

The receipt

**Cohort**

sp500

**Source**

List of S&P 500 companies (Wikipedia contributors, 2026-09-08)

**Index**

11.0, in effect 2026-09-24

**Scanner**

0.1.0

**Scanned**

2026-09-20T03:58:10.155603+00:00

**Result hash**

0d7b9fda5f24611cfbd3b7bf9510f49c6689ed99c7d4919d2df7c7e696234279

**Basis**

public-interest census: a declared bot with a published policy at https://readinessindex.io/bot, honoring robots.txt addressed to AIRBot, reading public pages only. No per-site permission was sought or given.

The hash is the SHA-256 of the full `result.json`, recorded when the scan finished rather than computed now. The raw evidence behind every line above — every response, cached — is retained and is a median 1.5 MB per site, so it is not served from here. [Ask us for it](mailto:hello@readinessindex.io) if you want to check a number against the bytes it came from.

Think this is wrong? It might be. Tell us at [hello@readinessindex.io](mailto:hello@readinessindex.io) and we will look, correct it if it is, and say so publicly either way.

**About these numbers.** Points are whole numbers everywhere on this page. The arithmetic behind them is not — a test scores its weight times its band divided by four, so a row can earn 1.5 points and print as 2. Scores are computed from the exact figures and rounded once, at the end, never from the rounded rows. That means adding the points column up will not give you the score exactly. The rule is published in [the standard](https://readinessindex.io/tests#rounding).