The Census · 2026-Q4 · universities

https://www.unc.edu/ · ranked 84 in its cohort · 32 pages read · 51 tests · 20 September 2026

Scan

University of North Carolina at Chapel Hill

Score

48/100

14 of 51 tests pass · 52 points still on the table

You · 48
NOT READY 0–39 WEAK 40–59 ADEQUATE 60–74 STRONG 75–89 EXEMPLARY 90–99

We ran all 51 scored tests across 7 dimensions, against the 32 pages we read.

Weak

The fundamentals are in place and the machine-readable layer on top of them largely is not.

Do these three first

The fastest 10 points on this scan

1 +4

AIR-3.3 · large effort

Vertical-specific schema types

0 of 4 expected higher-ed types are present: none. Missing: Course, EducationalOccupationalProgram, CollegeOrUniversity, EducationEvent.

Do this: Model the site's higher-ed content with the right types.

2 +3

AIR-1.4 · small effort

Content Signals declared in robots.txt

No Content-Signal line in robots.txt. Missing: search, ai-input, ai-train.

Do this: Declare a Content Signals position in robots.txt.

3 +2

AIR-1.2 · medium effort

CDN and WAF do not silently reject AI crawlers

1 of 8 AI user-agents are rejected or challenged at the edge.

Do this: Stop rejecting AI crawlers at the CDN or WAF.

Nine dimensions, most to least left on the table

32 pages crawled

Every test · all 67 tests, in order

67 of 67 showing

Show
AIR-1.1 Can AI crawlers reach your site? PASS 5 pt
Why we test this

All 10 AI agents may fetch content paths.

Your robots.txt file tells crawlers what they may read. A line left behind by a previous site or a copied template can quietly shut out the assistants people now use to find you.

AIR-1.2 Does your CDN let AI crawlers through?1 of 8 AI user-agents are rejected or challenged at the edge. NEEDS WORK +2
What's half-done

1 of 8 AI user-agents are rejected or challenged at the edge.

Even when robots.txt says yes, a firewall or bot-protection rule can turn assistants away before they reach your pages. We sent a request as each one and recorded what came back.

AIR-1.3 Is your page readable without a security challenge? PASS 1 pt
Why we test this

No interactive challenges on 32 sampled read-only pages.

A CAPTCHA or bot check on an ordinary page stops an assistant at the door. These belong on forms and logins, not on pages anyone can read.

AIR-1.4 Have you stated what AI may do with your content?No Content-Signal line in robots.txt. Missing: search, ai-input, ai-train. PROBLEM +3
What's wrong

No Content-Signal line in robots.txt. Missing: search, ai-input, ai-train.

There is now a machine-readable way to say whether AI may search, quote or train on your material. Having a position — any position — is the point.

AIR-1.5 Can a person read your AI policy?robots.txt carries a 89-character comment, too thin to read as a policy statement. NEEDS WORK +0
What's half-done

robots.txt carries a 89-character comment, too thin to read as a policy statement.

A few plain sentences in robots.txt saying what you permit. Journalists and lawyers read this file, and right now most sites say nothing.

AIR-1.6 Are you allowing assistants to quote you? PASS 1 pt
Why we test this

No noarchive, nosnippet or max-snippet:0 directives found.

Some sites carry old settings that tell search engines not to show excerpts. Those same settings stop an assistant quoting your page in an answer.

AIR-1.7 Does this page declare its real address?9% of sampled pages emit a valid, self-consistent canonical. 29 have problems. PROBLEM +1
What's wrong

9% of sampled pages emit a valid, self-consistent canonical. 29 have problems.

A canonical link tells a machine which URL is the true one. Without it the same content can be treated as several competing pages.

AIR-1.8 Is your page structured so a machine can follow it? PASS 2 pt
Why we test this

94% of sampled pages carry one main element, a wrapping article or section, and a nav. 2 exceed 12 divs per semantic element.

Meaningful sections rather than an undifferentiated wall of containers. It is the difference between a document and a soup of boxes.

AIR-1.9 Do your headings tell a clear story? PASS 2 pt
Why we test this

94% of sampled pages have exactly one non-empty h1 and no skipped heading levels. 2 have several

One main heading, then sub-headings in order. Assistants use headings to work out what a page is about and which part answers a question.

AIR-1.10 Do you publish a guide for AI assistants?/llms.txt returns HTTP 404. PROBLEM +2
What's wrong

/llms.txt returns HTTP 404.

A file at /llms.txt listing your most important pages. It is early and cheap, and it forces a useful conversation about what actually matters on your site.

AIR-1.11 Can a machine tell what your organization is?56 of 147 entity nodes carry an @id (38%). The WebPage to WebSite to Organization chain resolves. 5 duplicate definitions of Organization, WebSite. PROBLEM +1
What's wrong

56 of 147 entity nodes carry an @id (38%). The WebPage to WebSite to Organization chain resolves. 5 duplicate definitions of Organization, WebSite.

Structured data that links together — your organization, your site, this page — rather than a scattering of disconnected labels.

AIR-1.12 Can a machine be certain it is you?19 sameAs links: 0 tier-1 authority identifiers, 2 tier-2, 17 social. NEEDS WORK +1
What's half-done

19 sameAs links: 0 tier-1 authority identifiers, 2 tier-2, 17 social.

Links from your markup to authoritative records like Wikidata or ROR. Without one, an assistant is guessing which organization of your name it has found.

AIR-1.13 Can a machine find out who you are?0 of 7 organizational facts are present in the Organization markup: none. PROBLEM +2
What's wrong

0 of 7 organizational facts are present in the Organization markup: none.

Founding date, leadership, address, contact details, legal identifiers. Thin About pages are the most common weakness we see.

AIR-2.1 Primary content is present without JavaScript PASS 6 pt
Why we test this

Raw HTML contains 100% of rendered text on average across 32 URLs. The worst template is /: 100% across 4 pages.

AIR-2.2 Progressive disclosure content ships in the initial HTML0 of 31 pages ship every disclosure panel populated in the raw HTML. 2 pages load more content on scroll with a paginated fallback. PROBLEM +2
What's wrong

0 of 31 pages ship every disclosure panel populated in the raw HTML. 2 pages load more content on scroll with a paginated fallback.

AIR-2.3 Real data tables with header cells28 tables: 0 complete, 0 without scope on header cells, 0 with no header cells, 28 used for layout. PROBLEM +2
What's wrong

28 tables: 0 complete, 0 without scope on header cells, 0 with no header cells, 28 used for layout.

AIR-2.4 Stable, human-readable anchor IDs on section headings1 of 472 subheadings carry a slug-like id (0%); 1 have generated or unstable ids. PROBLEM +1
What's wrong

1 of 472 subheadings carry a slug-like id (0%); 1 have generated or unstable ids.

AIR-2.5 Alt text on content images, empty alt on decorative239 of 397 images carry appropriate alt text: 0 have no alt attribute, 2 use the filename. NEEDS WORK +0
What's half-done

239 of 397 images carry appropriate alt text: 0 have no alt attribute, 2 use the filename.

AIR-2.6 Key facts exist as HTML text, not only in images or PDFs23 of 32 sampled pages are thin relative to their images or lead with a document download. PROBLEM +1
What's wrong

23 of 32 sampled pages are thin relative to their images or lead with a document download.

AIR-3.1 JSON-LD is generated from mapped fields, not hardcoded2 of 3 templates repeat identical schema literals across pages whose visible content differs. NEEDS WORK +1
What's half-done

2 of 3 templates repeat identical schema literals across pages whose visible content differs.

AIR-3.2 BreadcrumbList on every page below the homepage PASS 2 pt
Why we test this

97% of pages below the homepage carry a BreadcrumbList with at least two steps.

AIR-3.3 Vertical-specific schema types0 of 4 expected higher-ed types are present: none. Missing: Course, EducationalOccupationalProgram, CollegeOrUniversity, EducationEvent. PROBLEM +4
What's wrong

0 of 4 expected higher-ed types are present: none. Missing: Course, EducationalOccupationalProgram, CollegeOrUniversity, EducationEvent.

AIR-3.4 FAQPage and QAPage on genuine question-and-answer content NOT SCORED —
AIR-3.5 isAccessibleForFree, about, and mentions with entity references0 of 32 substantive pages declare isAccessibleForFree; 2 reference subject entities by identifier. NEEDS WORK +0
What's half-done

0 of 32 substantive pages declare isAccessibleForFree; 2 reference subject entities by identifier.

AIR-3.6 Product, Offer, and Service with real prices2 Offer nodes: 0 complete and matching the page, 0 drifting from visible values, 0 past priceValidUntil. NEEDS WORK +0
What's half-done

2 Offer nodes: 0 complete and matching the page, 0 drifting from visible values, 0 past priceValidUntil.

AIR-3.7 SearchAction on the WebSite nodeThe SearchAction template returns 68 characters of results for a test term. NEEDS WORK +0
What's half-done

The SearchAction template returns 68 characters of results for a test term.

AIR-3.8 Schema validation of the structured data on the pageEverything parses, but nodes on 1 of 32 pages are missing properties their declared type needs. NEEDS WORK +1
What's half-done

Everything parses, but nodes on 1 of 32 pages are missing properties their declared type needs.

AIR-4.1 RSL licensing document published and referenced NOT SCORED —
AIR-4.2 RSL terms propagated to feeds and schema NOT SCORED —
AIR-4.3 Web Bot Auth verification configured NOT SCORED —
AIR-4.4 Correct X-Robots-Tag on non-HTML resources0 of 25 non-HTML resources carry an X-Robots-Tag. PROBLEM +1
What's wrong

0 of 25 non-HTML resources carry an X-Robots-Tag.

AIR-4.5 Missing pages return 404 or 410 PASS 1 pt
Why we test this

0 of 10 deliberately invalid URLs returned HTTP 200.

AIR-4.6 Redirects resolve in a single hop PASS 1 pt
Why we test this

29 of 32 sampled URLs redirect.

AIR-4.7 Faceted, calendar, and parameterized URLs are controlled PASS 2 pt
Why we test this

No parameterized URLs appeared in the crawlable sample.

AIR-4.8 Sitemap lastmod reflects real content changes PASS 2 pt
Why we test this

7611 of 7611 sitemap URLs carry a lastmod across 1910 distinct dates; 3% share 2026-02-12.

AIR-4.9 Sitemap index split by type, with media sitemaps PASS 1 pt
Why we test this

An index with 19 child sitemaps covering 7611 URLs, including media.

AIR-4.10 Paginated series are coherently signaled PASS 1 pt
Why we test this

11 of 11 paginated pages carry rel=next or rel=prev.

AIR-5.1 Author entity pages with credentialsNo Person entities appear anywhere in the sample. PROBLEM +2
What's wrong

No Person entities appear anywhere in the sample.

AIR-5.2 Bylines linked to author entities0 of 20 substantive pages reference an author by @id; 0 carry a bare string; 20 are unsigned. PROBLEM +2
What's wrong

0 of 20 substantive pages reference an author by @id; 0 carry a bare string; 20 are unsigned.

AIR-5.3 reviewedBy on YMYL content NOT SCORED —
AIR-5.4 datePublished and dateModified are accurate19 of 32 pages carry a publication or modification date across 17 distinct dateModified values. NEEDS WORK +1
What's half-done

19 of 32 pages carry a publication or modification date across 17 distinct dateModified values.

AIR-5.5 citation markup on primary-source references NOT SCORED —
AIR-5.6 C2PA Content Credentials on original assets NOT SCORED —
AIR-6.1 OpenAPI specification for public APIs NOT SCORED —
AIR-6.2 /.well-known/ discovery entries for agent capabilities NOT SCORED —
AIR-6.3 Form fields carry label, name, and autocomplete12 of 68 form fields carry an accessible name, a meaningful name attribute and a valid autocomplete token where one applies. PROBLEM +1
What's wrong

12 of 68 form fields carry an accessible name, a meaningful name attribute and a valid autocomplete token where one applies.

AIR-6.4 No captchas on browse, search, or filter interactions PASS 2 pt
Why we test this

0 of 29 search or filter surfaces return a challenge.

AIR-7.1 Markdown companion for every canonical page0 of 21 sampled pages have a Markdown companion at {path}.md returning a Markdown content type. PROBLEM +2
What's wrong

0 of 21 sampled pages have a Markdown companion at {path}.md returning a Markdown content type.

AIR-7.2 link rel=alternate advertises the Markdown version NOT SCORED —
AIR-7.3 Accept: text/markdown content negotiation0 of 25 URLs serve Markdown for Accept: text/markdown. PROBLEM +2
What's wrong

0 of 25 URLs serve Markdown for Accept: text/markdown.

AIR-7.4 Alternate representations are edge-cached NOT SCORED —
LI-1 HowTo on procedural content NOT SCORED —
LI-2 speakable on summaries and ledesNo speakable specification found on any sampled page. NOT SCORED —
What's wrong

No speakable specification found on any sampled page.

LI-3 IndexNow fires on publish and updateNo IndexNow key file was discoverable. The file is named after the key, which is not published, so this is 'not discoverable' rather than proof of absence. NOT SCORED —
What's wrong

No IndexNow key file was discoverable. The file is named after the key, which is not published, so this is 'not discoverable' rather than proof of absence.

LI-4 Editorial policy page referenced via publishingPrinciples0 of 29 Organization nodes reference publishingPrinciples. NOT SCORED —
What's wrong

0 of 29 Organization nodes reference publishingPrinciples.

LI-5 NLWeb endpoint exposed as an MCP server with an ask methodNo NLWeb endpoint was discoverable. NOT SCORED —
What's wrong

No NLWeb endpoint was discoverable.

LI-6 Domain MCP server over real content APIsNo domain MCP server or tool descriptor was discoverable. NOT SCORED —
What's wrong

No domain MCP server or tool descriptor was discoverable.

LI-7 /llms-full.txt where full-text inclusion is appropriate NOT SCORED —
BP-1 Critical flows complete without JS-only interactions NOT SCORED —
BP-2 Stable selectors on critical-flow elements NOT SCORED —
BP-3 GA4 channel group for AI assistant referrersWhether a channel group exists for AI assistant referrers is not visible from outside. Analytics presence is; the grouping is not. NOT SCORED —
What we're measuring

Whether a channel group exists for AI assistant referrers is not visible from outside. Analytics presence is; the grouping is not.

BP-4 Server-side tagging captures stripped referrersReconciliation between server-side and client-side numbers has to be attested. NOT SCORED —
What we're measuring

Reconciliation between server-side and client-side numbers has to be attested.

BP-5 Access log retention with a queryable storeLog retention and queryability are not observable from outside the site. NOT SCORED —
What we're measuring

Log retention and queryability are not observable from outside the site.

BP-6 Scheduled AI crawler activity report NOT SCORED —
BP-7 Fixed prompt panel run monthly across modelsAnswer-share tracking happens outside the site and must be attested. NOT SCORED —
What we're measuring

Answer-share tracking happens outside the site and must be attested.

BP-8 Extraction-fidelity baseline capturedNo extraction-fidelity baseline is captured by this version of the scanner, which makes no live model calls. NOT SCORED —
What we're measuring

No extraction-fidelity baseline is captured by this version of the scanner, which makes no live model calls.

BP-9 Search Console and Bing Webmaster Tools verifiedNeither Search Console nor Bing Webmaster Tools verification was found. NOT SCORED —
What's wrong

Neither Search Console nor Bing Webmaster Tools verification was found.

Not applicable — 21 tests answered with a dash, excluded from the score: AIR-3.4, AIR-4.1, AIR-4.2, AIR-4.3, AIR-5.3, AIR-5.5, AIR-5.6, AIR-6.1, AIR-6.2, AIR-7.2, AIR-7.4, LI-1, LI-7, BP-1, BP-2, BP-3, BP-4, BP-5, BP-6, BP-7, BP-8.

By dimension

Where University of North Carolina at Chapel Hill's 48 came from. Open a line to see its tests, worst first.

DimensionShare earnedEarnedScore
1 · Primary Indicators 15 50
Scored zero — 5 problems
AIR-1.4 Have you stated what AI may do with your content?No Content-Signal line in robots.txt. Missing: search, ai-input, ai-train. PROBLEM
What's wrong

No Content-Signal line in robots.txt. Missing: search, ai-input, ai-train.

There is now a machine-readable way to say whether AI may search, quote or train on your material. Having a position — any position — is the point.

AIR-1.7 Does this page declare its real address?9% of sampled pages emit a valid, self-consistent canonical. 29 have problems. PROBLEM
What's wrong

9% of sampled pages emit a valid, self-consistent canonical. 29 have problems.

A canonical link tells a machine which URL is the true one. Without it the same content can be treated as several competing pages.

AIR-1.10 Do you publish a guide for AI assistants?/llms.txt returns HTTP 404. PROBLEM
What's wrong

/llms.txt returns HTTP 404.

A file at /llms.txt listing your most important pages. It is early and cheap, and it forces a useful conversation about what actually matters on your site.

AIR-1.11 Can a machine tell what your organization is?56 of 147 entity nodes carry an @id (38%). The WebPage to WebSite to Organization chain resolves. 5 duplicate definitions of Organization, WebSite. PROBLEM
What's wrong

56 of 147 entity nodes carry an @id (38%). The WebPage to WebSite to Organization chain resolves. 5 duplicate definitions of Organization, WebSite.

Structured data that links together — your organization, your site, this page — rather than a scattering of disconnected labels.

AIR-1.13 Can a machine find out who you are?0 of 7 organizational facts are present in the Organization markup: none. PROBLEM
What's wrong

0 of 7 organizational facts are present in the Organization markup: none.

Founding date, leadership, address, contact details, legal identifiers. Thin About pages are the most common weakness we see.

Partly scored — 3 need work
AIR-1.2 Does your CDN let AI crawlers through?1 of 8 AI user-agents are rejected or challenged at the edge. NEEDS WORK
What's half-done

1 of 8 AI user-agents are rejected or challenged at the edge.

Even when robots.txt says yes, a firewall or bot-protection rule can turn assistants away before they reach your pages. We sent a request as each one and recorded what came back.

AIR-1.5 Can a person read your AI policy?robots.txt carries a 89-character comment, too thin to read as a policy statement. NEEDS WORK
What's half-done

robots.txt carries a 89-character comment, too thin to read as a policy statement.

A few plain sentences in robots.txt saying what you permit. Journalists and lawyers read this file, and right now most sites say nothing.

AIR-1.12 Can a machine be certain it is you?19 sameAs links: 0 tier-1 authority identifiers, 2 tier-2, 17 social. NEEDS WORK
What's half-done

19 sameAs links: 0 tier-1 authority identifiers, 2 tier-2, 17 social.

Links from your markup to authoritative records like Wikidata or ROR. Without one, an assistant is guessing which organization of your name it has found.

Full marks — 5 pass
AIR-1.1 Can AI crawlers reach your site? PASS
Why we test this

All 10 AI agents may fetch content paths.

Your robots.txt file tells crawlers what they may read. A line left behind by a previous site or a copied template can quietly shut out the assistants people now use to find you.

AIR-1.3 Is your page readable without a security challenge? PASS
Why we test this

No interactive challenges on 32 sampled read-only pages.

A CAPTCHA or bot check on an ordinary page stops an assistant at the door. These belong on forms and logins, not on pages anyone can read.

AIR-1.6 Are you allowing assistants to quote you? PASS
Why we test this

No noarchive, nosnippet or max-snippet:0 directives found.

Some sites carry old settings that tell search engines not to show excerpts. Those same settings stop an assistant quoting your page in an answer.

AIR-1.8 Is your page structured so a machine can follow it? PASS
Why we test this

94% of sampled pages carry one main element, a wrapping article or section, and a nav. 2 exceed 12 divs per semantic element.

Meaningful sections rather than an undifferentiated wall of containers. It is the difference between a document and a soup of boxes.

AIR-1.9 Do your headings tell a clear story? PASS
Why we test this

94% of sampled pages have exactly one non-empty h1 and no skipped heading levels. 2 have several

One main heading, then sub-headings in order. Assistants use headings to work out what a page is about and which part answers a question.

2 · Rendering and Extraction 8 53
Scored zero — 4 problems
AIR-2.2 Progressive disclosure content ships in the initial HTML0 of 31 pages ship every disclosure panel populated in the raw HTML. 2 pages load more content on scroll with a paginated fallback. PROBLEM
What's wrong

0 of 31 pages ship every disclosure panel populated in the raw HTML. 2 pages load more content on scroll with a paginated fallback.

AIR-2.3 Real data tables with header cells28 tables: 0 complete, 0 without scope on header cells, 0 with no header cells, 28 used for layout. PROBLEM
What's wrong

28 tables: 0 complete, 0 without scope on header cells, 0 with no header cells, 28 used for layout.

AIR-2.4 Stable, human-readable anchor IDs on section headings1 of 472 subheadings carry a slug-like id (0%); 1 have generated or unstable ids. PROBLEM
What's wrong

1 of 472 subheadings carry a slug-like id (0%); 1 have generated or unstable ids.

AIR-2.6 Key facts exist as HTML text, not only in images or PDFs23 of 32 sampled pages are thin relative to their images or lead with a document download. PROBLEM
What's wrong

23 of 32 sampled pages are thin relative to their images or lead with a document download.

Partly scored — 1 needs work
AIR-2.5 Alt text on content images, empty alt on decorative239 of 397 images carry appropriate alt text: 0 have no alt attribute, 2 use the filename. NEEDS WORK
What's half-done

239 of 397 images carry appropriate alt text: 0 have no alt attribute, 2 use the filename.

Full marks — 1 pass
AIR-2.1 Primary content is present without JavaScript PASS
Why we test this

Raw HTML contains 100% of rendered text on average across 32 URLs. The worst template is /: 100% across 4 pages.

3 · Structured Data and the Entity Graph 6 40
Scored zero — 1 problem
AIR-3.3 Vertical-specific schema types0 of 4 expected higher-ed types are present: none. Missing: Course, EducationalOccupationalProgram, CollegeOrUniversity, EducationEvent. PROBLEM
What's wrong

0 of 4 expected higher-ed types are present: none. Missing: Course, EducationalOccupationalProgram, CollegeOrUniversity, EducationEvent.

Partly scored — 5 need work
AIR-3.1 JSON-LD is generated from mapped fields, not hardcoded2 of 3 templates repeat identical schema literals across pages whose visible content differs. NEEDS WORK
What's half-done

2 of 3 templates repeat identical schema literals across pages whose visible content differs.

AIR-3.5 isAccessibleForFree, about, and mentions with entity references0 of 32 substantive pages declare isAccessibleForFree; 2 reference subject entities by identifier. NEEDS WORK
What's half-done

0 of 32 substantive pages declare isAccessibleForFree; 2 reference subject entities by identifier.

AIR-3.6 Product, Offer, and Service with real prices2 Offer nodes: 0 complete and matching the page, 0 drifting from visible values, 0 past priceValidUntil. NEEDS WORK
What's half-done

2 Offer nodes: 0 complete and matching the page, 0 drifting from visible values, 0 past priceValidUntil.

AIR-3.7 SearchAction on the WebSite nodeThe SearchAction template returns 68 characters of results for a test term. NEEDS WORK
What's half-done

The SearchAction template returns 68 characters of results for a test term.

AIR-3.8 Schema validation of the structured data on the pageEverything parses, but nodes on 1 of 32 pages are missing properties their declared type needs. NEEDS WORK
What's half-done

Everything parses, but nodes on 1 of 32 pages are missing properties their declared type needs.

Full marks — 1 pass
AIR-3.2 BreadcrumbList on every page below the homepage PASS
Why we test this

97% of pages below the homepage carry a BreadcrumbList with at least two steps.

4 · Crawl, Index and Licensing Hygiene 7 58
Scored zero — 1 problem
AIR-4.4 Correct X-Robots-Tag on non-HTML resources0 of 25 non-HTML resources carry an X-Robots-Tag. PROBLEM
What's wrong

0 of 25 non-HTML resources carry an X-Robots-Tag.

Full marks — 6 pass
AIR-4.5 Missing pages return 404 or 410 PASS
Why we test this

0 of 10 deliberately invalid URLs returned HTTP 200.

AIR-4.6 Redirects resolve in a single hop PASS
Why we test this

29 of 32 sampled URLs redirect.

AIR-4.7 Faceted, calendar, and parameterized URLs are controlled PASS
Why we test this

No parameterized URLs appeared in the crawlable sample.

AIR-4.8 Sitemap lastmod reflects real content changes PASS
Why we test this

7611 of 7611 sitemap URLs carry a lastmod across 1910 distinct dates; 3% share 2026-02-12.

AIR-4.9 Sitemap index split by type, with media sitemaps PASS
Why we test this

An index with 19 child sitemaps covering 7611 URLs, including media.

AIR-4.10 Paginated series are coherently signaled PASS
Why we test this

11 of 11 paginated pages carry rel=next or rel=prev.

5 · Authorship, Provenance, Freshness 1 8
Scored zero — 2 problems
AIR-5.1 Author entity pages with credentialsNo Person entities appear anywhere in the sample. PROBLEM
What's wrong

No Person entities appear anywhere in the sample.

AIR-5.2 Bylines linked to author entities0 of 20 substantive pages reference an author by @id; 0 carry a bare string; 20 are unsigned. PROBLEM
What's wrong

0 of 20 substantive pages reference an author by @id; 0 carry a bare string; 20 are unsigned.

Partly scored — 1 needs work
AIR-5.4 datePublished and dateModified are accurate19 of 32 pages carry a publication or modification date across 17 distinct dateModified values. NEEDS WORK
What's half-done

19 of 32 pages carry a publication or modification date across 17 distinct dateModified values.

6 · Agent Interfaces 3 38
Scored zero — 1 problem
AIR-6.3 Form fields carry label, name, and autocomplete12 of 68 form fields carry an accessible name, a meaningful name attribute and a valid autocomplete token where one applies. PROBLEM
What's wrong

12 of 68 form fields carry an accessible name, a meaningful name attribute and a valid autocomplete token where one applies.

Full marks — 1 pass
AIR-6.4 No captchas on browse, search, or filter interactions PASS
Why we test this

0 of 29 search or filter surfaces return a challenge.

7 · Alternate Representations 0 0
Scored zero — 2 problems
AIR-7.1 Markdown companion for every canonical page0 of 21 sampled pages have a Markdown companion at {path}.md returning a Markdown content type. PROBLEM
What's wrong

0 of 21 sampled pages have a Markdown companion at {path}.md returning a Markdown content type.

AIR-7.3 Accept: text/markdown content negotiation0 of 25 URLs serve Markdown for Accept: text/markdown. PROBLEM
What's wrong

0 of 25 URLs serve Markdown for Accept: text/markdown.

What was read

32 pages, sampled from this site's own sitemap and internal links. The cap is 32 — a ceiling, not a certainty: a site with fewer reachable pages yields fewer.

32 other pages, all 200, by template
4× / https://www.unc.edu/
1× /thewell https://www.unc.edu/thewell
11× /category/* https://www.unc.edu/category/accolades
1× /about https://www.unc.edu/about
5× /about/* https://www.unc.edu/about/by-the-numbers
1× /academics https://www.unc.edu/academics
2× /academics/* https://www.unc.edu/academics/academic-calendar-registrar
1× /admissions-aid https://www.unc.edu/admissions-aid
1× /alumni https://www.unc.edu/alumni
1× /arts https://www.unc.edu/arts
1× /athletics https://www.unc.edu/athletics
1× /events https://www.unc.edu/events
1× /innovation https://www.unc.edu/innovation
1× /life https://www.unc.edu/life

The receipt

Cohort
universities
Source
IPEDS HD2023 (institutional characteristics) and DRVEF2023 (enrollment) (National Center for Education Statistics (NCES), 2023-fall)
Index
11.0, in effect 2026-09-24
Scanner
0.1.0
Scanned
2026-09-20T06:18:27.559179+00:00
Result hash
b88720ac183b10d6368bd6da487c0005b6c63a8fb0aaf0d2f2756c0b4441a886
Basis
public-interest census: a declared bot with a published policy at https://readinessindex.io/bot, honoring robots.txt addressed to AIRBot, reading public pages only. No per-site permission was sought or given.

The hash is the SHA-256 of the full result.json, recorded when the scan finished rather than computed now. The raw evidence behind every line above — every response, cached — is retained and is a median 1.5 MB per site, so it is not served from here. Ask us for it if you want to check a number against the bytes it came from.

Think this is wrong? It might be. Tell us at hello@readinessindex.io and we will look, correct it if it is, and say so publicly either way.

Is your site ready for AI?

Scan a page, get a number you can verify. Free.

About these numbers. Points are whole numbers everywhere on this page. The arithmetic behind them is not — a test scores its weight times its band divided by four, so a row can earn 1.5 points and print as 2. Scores are computed from the exact figures and rounded once, at the end, never from the rounded rows. That means adding the points column up will not give you the score exactly. The rule is published in the standard.