[The Census](https://readinessindex.io/census) · [2026-Q4](https://readinessindex.io/census/2026-Q4) · [wordpress-100](https://readinessindex.io/census/2026-Q4/wordpress-100) [https://bitly.com/](https://bitly.com/) · ranked 4 in its cohort · 32 pages read · 51 tests · 20 September 2026 Scan # bit.ly Score 54/100 16 of 51 tests pass · 46 points still on the table You · 54 NOT READY 0–39 WEAK 40–59 ADEQUATE 60–74 STRONG 75–89 EXEMPLARY 90–99 We ran all 51 scored tests across 7 dimensions, against the 32 pages we read. Weak The fundamentals are in place and the machine-readable layer on top of them largely is not. Do these three first ## The fastest 7 points on this scan 1 +3 AIR-1.4 · small effort Content Signals declared in robots.txt No Content-Signal line in robots.txt. Missing: search, ai-input, ai-train. **Do this:** Declare a Content Signals position in robots.txt. 2 +2 AIR-2.2 · medium effort Progressive disclosure content ships in the initial HTML 0 of 28 pages ship every disclosure panel populated in the raw HTML. 1 pages load more content on scroll with no paginated fallback. **Do this:** Render every panel and hide it with CSS. 3 +2 AIR-3.4 · small effort FAQPage and QAPage on genuine question-and-answer content 0 pages carry FAQ or QA markup; 3 pages show visible question-and-answer content. **Do this:** Mark up the Q&A that exists; remove what does not. Nine dimensions, most to least left on the table [Primary Indicators 12 left 18](https://readinessindex.io/tests#d-1) [Structured Data and the Entity Graph 10 left 5](https://readinessindex.io/tests#d-3) [Authorship, Provenance, Freshness 9 left 3](https://readinessindex.io/tests#d-5) [Rendering and Extraction 8 left 7](https://readinessindex.io/tests#d-2) [Alternate Representations 8 left 0](https://readinessindex.io/tests#d-7) [Crawl, Index and Licensing Hygiene 5 left 7](https://readinessindex.io/tests#d-4) [Agent Interfaces 5 left 3](https://readinessindex.io/tests#d-6) 32 pages crawled - [bitly.com](https://bitly.com/) - [bitly.com/pages/products/url-shortener](https://bitly.com/pages/products/url-shortener) - [bitly.com/pages/products/qr-codes](https://bitly.com/pages/products/qr-codes) - [bitly.com/pages/products/analytics](https://bitly.com/pages/products/analytics) - [bitly.com/pages/products/pages](https://bitly.com/pages/products/pages) - [bitly.com/pages/features/link-in-bio](https://bitly.com/pages/features/link-in-bio) - [bitly.com/pages/features/branded-links](https://bitly.com/pages/features/branded-links) - [bitly.com/pages/features/mobile-links](https://bitly.com/pages/features/mobile-links) - [bitly.com/pages/features/utm-tracking](https://bitly.com/pages/features/utm-tracking) - [bitly.com/pages/features/digital-business-cards](https://bitly.com/pages/features/digital-business-cards) - [bitly.com/pages/products/2d-barcodes](https://bitly.com/pages/products/2d-barcodes) - [bitly.com/pages/marketplace/shopify](https://bitly.com/pages/marketplace/shopify) - [bitly.com/pages/marketplace/canva](https://bitly.com/pages/marketplace/canva) - [bitly.com/pages/marketplace](https://bitly.com/pages/marketplace) - [dev.bitly.com](https://dev.bitly.com/) - [bitly.com/pages/trust](https://bitly.com/pages/trust) - [bitly.com/pages/ai/bitly-assist](https://bitly.com/pages/ai/bitly-assist) - [bitly.com/pages/ai/llm-integrations](https://bitly.com/pages/ai/llm-integrations) - [bitly.com/pages/ai/mcp](https://bitly.com/pages/ai/mcp) - [support.bitly.com/hc/en-us/articles/44440648181005-What-is-Bitly-Assist](https://support.bitly.com/hc/en-us/articles/44440648181005-What-is-Bitly-Assist) - [dev.bitly.com/bitly-mcp](https://dev.bitly.com/bitly-mcp) - [bitly.com/pages/marketplace?categories=ai](https://bitly.com/pages/marketplace?categories=ai) - [bitly.com/blog/introducing-bitly-assist-weekly-insights](https://bitly.com/blog/introducing-bitly-assist-weekly-insights) - [bitly.com/pages/solutions/retail](https://bitly.com/pages/solutions/retail) - [bitly.com/pages/solutions/consumer-packaged-goods](https://bitly.com/pages/solutions/consumer-packaged-goods) - [bitly.com/pages/solutions/hospitality](https://bitly.com/pages/solutions/hospitality) - [bitly.com/pages/solutions/media](https://bitly.com/pages/solutions/media) - [bitly.com/pages/solutions/technology](https://bitly.com/pages/solutions/technology) - [bitly.com/pages/solutions/healthcare](https://bitly.com/pages/solutions/healthcare) - [bitly.com/pages/solutions/insurance](https://bitly.com/pages/solutions/insurance) - [bitly.com/pages/solutions/financial-services](https://bitly.com/pages/solutions/financial-services) - [bitly.com/pages/solutions/professional-services](https://bitly.com/pages/solutions/professional-services) Every test · all 67 tests, in order 67 of 67 showing Show AIR-1.1 Can AI crawlers reach your site? PASS 5 pt Why we test this All 10 AI agents may fetch content paths. Your robots.txt file tells crawlers what they may read. A line left behind by a previous site or a copied template can quietly shut out the assistants people now use to find you. AIR-1.2 Does your CDN let AI crawlers through? PASS 5 pt Why we test this All 8 AI user-agents receive full content. Even when robots.txt says yes, a firewall or bot-protection rule can turn assistants away before they reach your pages. We sent a request as each one and recorded what came back. AIR-1.3 Is your page readable without a security challenge? PASS 1 pt Why we test this 1 of 32 sampled pages return an interactive challenge (Cloudflare Turnstile). A CAPTCHA or bot check on an ordinary page stops an assistant at the door. These belong on forms and logins, not on pages anyone can read. AIR-1.4 Have you stated what AI may do with your content? No Content-Signal line in robots.txt. Missing: search, ai-input, ai-train. PROBLEM +3 What's wrong No Content-Signal line in robots.txt. Missing: search, ai-input, ai-train. There is now a machine-readable way to say whether AI may search, quote or train on your material. Having a position — any position — is the point. [See AIR-1.4 in the full index →](https://readinessindex.io/tests#c-AIR-1.4) AIR-1.5 Can a person read your AI policy? robots.txt carries a 92-character comment, too thin to read as a policy statement. NEEDS WORK +0 What's half-done robots.txt carries a 92-character comment, too thin to read as a policy statement. A few plain sentences in robots.txt saying what you permit. Journalists and lawyers read this file, and right now most sites say nothing. [See AIR-1.5 in the full index →](https://readinessindex.io/tests#c-AIR-1.5) AIR-1.6 Are you allowing assistants to quote you? PASS 1 pt Why we test this No noarchive, nosnippet or max-snippet:0 directives found. Some sites carry old settings that tell search engines not to show excerpts. Those same settings stop an assistant quoting your page in an answer. AIR-1.7 Does this page declare its real address? PASS 2 pt Why we test this 82% of sampled pages emit a valid, self-consistent canonical. 5 have problems. A canonical link tells a machine which URL is the true one. Without it the same content can be treated as several competing pages. AIR-1.8 Is your page structured so a machine can follow it? 42% of sampled pages carry one main element, a wrapping article or section, and a nav. 15 exceed 12 divs per semantic element. NEEDS WORK +1 What's half-done 42% of sampled pages carry one main element, a wrapping article or section, and a nav. 15 exceed 12 divs per semantic element. Meaningful sections rather than an undifferentiated wall of containers. It is the difference between a document and a soup of boxes. [See AIR-1.8 in the full index →](https://readinessindex.io/tests#c-AIR-1.8) AIR-1.9 Do your headings tell a clear story? 27% of sampled pages have exactly one non-empty h1 and no skipped heading levels. 3 have no h1; 23 skip a level. PROBLEM +1 What's wrong 27% of sampled pages have exactly one non-empty h1 and no skipped heading levels. 3 have no h1; 23 skip a level. One main heading, then sub-headings in order. Assistants use headings to work out what a page is about and which part answers a question. [See AIR-1.9 in the full index →](https://readinessindex.io/tests#c-AIR-1.9) AIR-1.10 Do you publish a guide for AI assistants? /llms.txt returns HTTP 404. PROBLEM +2 What's wrong /llms.txt returns HTTP 404. A file at /llms.txt listing your most important pages. It is early and cheap, and it forces a useful conversation about what actually matters on your site. [See AIR-1.10 in the full index →](https://readinessindex.io/tests#c-AIR-1.10) AIR-1.11 Can a machine tell what your organization is? 58 of 83 entity nodes carry an @id (70%). The WebPage to WebSite to Organization chain resolves. 4 duplicate definitions of Organization, WebSite. NEEDS WORK +1 What's half-done 58 of 83 entity nodes carry an @id (70%). The WebPage to WebSite to Organization chain resolves. 4 duplicate definitions of Organization, WebSite. Structured data that links together — your organization, your site, this page — rather than a scattering of disconnected labels. [See AIR-1.11 in the full index →](https://readinessindex.io/tests#c-AIR-1.11) AIR-1.12 Can a machine be certain it is you? 6 sameAs links: 0 tier-1 authority identifiers, 2 tier-2, 4 social. NEEDS WORK +1 What's half-done 6 sameAs links: 0 tier-1 authority identifiers, 2 tier-2, 4 social. Links from your markup to authoritative records like Wikidata or ROR. Without one, an assistant is guessing which organization of your name it has found. [See AIR-1.12 in the full index →](https://readinessindex.io/tests#c-AIR-1.12) AIR-1.13 Can a machine find out who you are? 0 of 7 organizational facts are present in the Organization markup: none. PROBLEM +2 What's wrong 0 of 7 organizational facts are present in the Organization markup: none. Founding date, leadership, address, contact details, legal identifiers. Thin About pages are the most common weakness we see. [See AIR-1.13 in the full index →](https://readinessindex.io/tests#c-AIR-1.13) AIR-2.1 Primary content is present without JavaScript PASS 5 pt Why we test this Raw HTML contains 91% of rendered text on average across 32 URLs. The worst template is /hc/en-us/articles/*: 0% across 1 pages. AIR-2.2 Progressive disclosure content ships in the initial HTML 0 of 28 pages ship every disclosure panel populated in the raw HTML. 1 pages load more content on scroll with no paginated fallback. PROBLEM +2 What's wrong 0 of 28 pages ship every disclosure panel populated in the raw HTML. 1 pages load more content on scroll with no paginated fallback. [See AIR-2.2 in the full index →](https://readinessindex.io/tests#c-AIR-2.2) AIR-2.3 Real data tables with header cells 1 tables: 0 complete, 1 without scope on header cells, 0 with no header cells, 0 used for layout. NEEDS WORK +1 What's half-done 1 tables: 0 complete, 1 without scope on header cells, 0 with no header cells, 0 used for layout. [See AIR-2.3 in the full index →](https://readinessindex.io/tests#c-AIR-2.3) AIR-2.4 Stable, human-readable anchor IDs on section headings 17 of 790 subheadings carry a slug-like id (2%); 2 have generated or unstable ids. PROBLEM +1 What's wrong 17 of 790 subheadings carry a slug-like id (2%); 2 have generated or unstable ids. [See AIR-2.4 in the full index →](https://readinessindex.io/tests#c-AIR-2.4) AIR-2.5 Alt text on content images, empty alt on decorative 935 of 1716 images carry appropriate alt text: 27 have no alt attribute, 188 use the filename. NEEDS WORK +0 What's half-done 935 of 1716 images carry appropriate alt text: 27 have no alt attribute, 188 use the filename. [See AIR-2.5 in the full index →](https://readinessindex.io/tests#c-AIR-2.5) AIR-2.6 Key facts exist as HTML text, not only in images or PDFs 28 of 32 sampled pages are thin relative to their images or lead with a document download. PROBLEM +1 What's wrong 28 of 32 sampled pages are thin relative to their images or lead with a document download. [See AIR-2.6 in the full index →](https://readinessindex.io/tests#c-AIR-2.6) AIR-3.1 JSON-LD is generated from mapped fields, not hardcoded 4 of 4 templates repeat identical schema literals across pages whose visible content differs. PROBLEM +2 What's wrong 4 of 4 templates repeat identical schema literals across pages whose visible content differs. [See AIR-3.1 in the full index →](https://readinessindex.io/tests#c-AIR-3.1) AIR-3.2 BreadcrumbList on every page below the homepage PASS 2 pt Why we test this 77% of pages below the homepage carry a BreadcrumbList with at least two steps. AIR-3.3 Vertical-specific schema types NOT SCORED — AIR-3.4 FAQPage and QAPage on genuine question-and-answer content 0 pages carry FAQ or QA markup; 3 pages show visible question-and-answer content. PROBLEM +2 What's wrong 0 pages carry FAQ or QA markup; 3 pages show visible question-and-answer content. [See AIR-3.4 in the full index →](https://readinessindex.io/tests#c-AIR-3.4) AIR-3.5 isAccessibleForFree, about, and mentions with entity references 0 of 31 substantive pages declare isAccessibleForFree; 1 reference subject entities by identifier. NEEDS WORK +0 What's half-done 0 of 31 substantive pages declare isAccessibleForFree; 1 reference subject entities by identifier. [See AIR-3.5 in the full index →](https://readinessindex.io/tests#c-AIR-3.5) AIR-3.6 Product, Offer, and Service with real prices NOT SCORED — AIR-3.7 SearchAction on the WebSite node PASS 1 pt Why we test this The SearchAction template returns 4665 characters of results for a test term. AIR-3.8 Schema validation of the structured data on the page PASS 2 pt Why we test this 324 nodes across 30 pages parse, carry what their types require, and hold well-formed values. AIR-4.1 RSL licensing document published and referenced NOT SCORED — AIR-4.2 RSL terms propagated to feeds and schema NOT SCORED — AIR-4.3 Web Bot Auth verification configured NOT SCORED — AIR-4.4 Correct X-Robots-Tag on non-HTML resources 0 of 25 non-HTML resources carry an X-Robots-Tag. PROBLEM +1 What's wrong 0 of 25 non-HTML resources carry an X-Robots-Tag. [See AIR-4.4 in the full index →](https://readinessindex.io/tests#c-AIR-4.4) AIR-4.5 Missing pages return 404 or 410 PASS 1 pt Why we test this 0 of 5 deliberately invalid URLs returned HTTP 200. AIR-4.6 Redirects resolve in a single hop PASS 1 pt Why we test this 4 of 32 sampled URLs redirect. AIR-4.7 Faceted, calendar, and parameterized URLs are controlled PASS 2 pt Why we test this 1 of 1 parameterized URLs are held in check by noindex or a canonical back to the unfiltered listing. AIR-4.8 Sitemap lastmod reflects real content changes PASS 2 pt Why we test this 1083 of 1087 sitemap URLs carry a lastmod across 227 distinct dates; 8% share 2024-12-16. AIR-4.9 Sitemap index split by type, with media sitemaps PASS 1 pt Why we test this An index with 2 child sitemaps covering 1087 URLs, including media. AIR-4.10 Paginated series are coherently signaled NOT SCORED — AIR-5.1 Author entity pages with credentials 0 of 1 Person entities carry a canonical @id plus at least two of jobTitle, affiliation, knowsAbout or sameAs. NEEDS WORK +1 What's half-done 0 of 1 Person entities carry a canonical @id plus at least two of jobTitle, affiliation, knowsAbout or sameAs. [See AIR-5.1 in the full index →](https://readinessindex.io/tests#c-AIR-5.1) AIR-5.2 Bylines linked to author entities 1 of 31 substantive pages reference an author by @id; 0 carry a bare string; 30 are unsigned. PROBLEM +1 What's wrong 1 of 31 substantive pages reference an author by @id; 0 carry a bare string; 30 are unsigned. [See AIR-5.2 in the full index →](https://readinessindex.io/tests#c-AIR-5.2) AIR-5.3 reviewedBy on YMYL content NOT SCORED — AIR-5.4 datePublished and dateModified are accurate PASS 2 pt Why we test this 25 of 32 pages carry a publication or modification date across 9 distinct dateModified values. AIR-5.5 citation markup on primary-source references NOT SCORED — AIR-5.6 C2PA Content Credentials on original assets NOT SCORED — AIR-6.1 OpenAPI specification for public APIs NOT SCORED — AIR-6.2 /.well-known/ discovery entries for agent capabilities NOT SCORED — AIR-6.3 Form fields carry label, name, and autocomplete 1 of 51 form fields carry an accessible name, a meaningful name attribute and a valid autocomplete token where one applies. PROBLEM +1 What's wrong 1 of 51 form fields carry an accessible name, a meaningful name attribute and a valid autocomplete token where one applies. [See AIR-6.3 in the full index →](https://readinessindex.io/tests#c-AIR-6.3) AIR-6.4 No captchas on browse, search, or filter interactions PASS 2 pt Why we test this No search or filter surface in the sample returned a challenge. AIR-7.1 Markdown companion for every canonical page 0 of 23 sampled pages have a Markdown companion at {path}.md returning a Markdown content type. PROBLEM +2 What's wrong 0 of 23 sampled pages have a Markdown companion at {path}.md returning a Markdown content type. [See AIR-7.1 in the full index →](https://readinessindex.io/tests#c-AIR-7.1) AIR-7.2 link rel=alternate advertises the Markdown version NOT SCORED — AIR-7.3 Accept: text/markdown content negotiation 0 of 25 URLs serve Markdown for Accept: text/markdown. PROBLEM +2 What's wrong 0 of 25 URLs serve Markdown for Accept: text/markdown. [See AIR-7.3 in the full index →](https://readinessindex.io/tests#c-AIR-7.3) AIR-7.4 Alternate representations are edge-cached NOT SCORED — LI-1 HowTo on procedural content 0 of 1 procedural pages carry HowTo with ordered HowToStep. NOT SCORED — What's wrong 0 of 1 procedural pages carry HowTo with ordered HowToStep. [See LI-1 in the full index →](https://readinessindex.io/tests#c-LI-1) LI-2 speakable on summaries and ledes No speakable specification found on any sampled page. NOT SCORED — What's wrong No speakable specification found on any sampled page. [See LI-2 in the full index →](https://readinessindex.io/tests#c-LI-2) LI-3 IndexNow fires on publish and update No IndexNow key file was discoverable. The file is named after the key, which is not published, so this is 'not discoverable' rather than proof of absence. NOT SCORED — What's wrong No IndexNow key file was discoverable. The file is named after the key, which is not published, so this is 'not discoverable' rather than proof of absence. [See LI-3 in the full index →](https://readinessindex.io/tests#c-LI-3) LI-4 Editorial policy page referenced via publishingPrinciples 0 of 25 Organization nodes reference publishingPrinciples. NOT SCORED — What's wrong 0 of 25 Organization nodes reference publishingPrinciples. [See LI-4 in the full index →](https://readinessindex.io/tests#c-LI-4) LI-5 NLWeb endpoint exposed as an MCP server with an ask method No NLWeb endpoint was discoverable. NOT SCORED — What's wrong No NLWeb endpoint was discoverable. [See LI-5 in the full index →](https://readinessindex.io/tests#c-LI-5) LI-6 Domain MCP server over real content APIs No domain MCP server or tool descriptor was discoverable. NOT SCORED — What's wrong No domain MCP server or tool descriptor was discoverable. [See LI-6 in the full index →](https://readinessindex.io/tests#c-LI-6) LI-7 /llms-full.txt where full-text inclusion is appropriate NOT SCORED — BP-1 Critical flows complete without JS-only interactions NOT SCORED — BP-2 Stable selectors on critical-flow elements NOT SCORED — BP-3 GA4 channel group for AI assistant referrers Whether a channel group exists for AI assistant referrers is not visible from outside. Analytics presence is; the grouping is not. NOT SCORED — What we're measuring Whether a channel group exists for AI assistant referrers is not visible from outside. Analytics presence is; the grouping is not. [See BP-3 in the full index →](https://readinessindex.io/tests#c-BP-3) BP-4 Server-side tagging captures stripped referrers Reconciliation between server-side and client-side numbers has to be attested. NOT SCORED — What we're measuring Reconciliation between server-side and client-side numbers has to be attested. [See BP-4 in the full index →](https://readinessindex.io/tests#c-BP-4) BP-5 Access log retention with a queryable store Log retention and queryability are not observable from outside the site. NOT SCORED — What we're measuring Log retention and queryability are not observable from outside the site. [See BP-5 in the full index →](https://readinessindex.io/tests#c-BP-5) BP-6 Scheduled AI crawler activity report NOT SCORED — BP-7 Fixed prompt panel run monthly across models Answer-share tracking happens outside the site and must be attested. NOT SCORED — What we're measuring Answer-share tracking happens outside the site and must be attested. [See BP-7 in the full index →](https://readinessindex.io/tests#c-BP-7) BP-8 Extraction-fidelity baseline captured No extraction-fidelity baseline is captured by this version of the scanner, which makes no live model calls. NOT SCORED — What we're measuring No extraction-fidelity baseline is captured by this version of the scanner, which makes no live model calls. [See BP-8 in the full index →](https://readinessindex.io/tests#c-BP-8) BP-9 Search Console and Bing Webmaster Tools verified Google Search Console verification found on the page. Whether sitemaps are submitted and alerts reach a person cannot be seen from outside. NOT SCORED — What's half-done Google Search Console verification found on the page. Whether sitemaps are submitted and alerts reach a person cannot be seen from outside. [See BP-9 in the full index →](https://readinessindex.io/tests#c-BP-9) Not applicable — 22 tests answered with a dash, excluded from the score: AIR-3.3, AIR-3.6, AIR-4.1, AIR-4.2, AIR-4.3, AIR-4.10, AIR-5.3, AIR-5.5, AIR-5.6, AIR-6.1, AIR-6.2, AIR-7.2, AIR-7.4, LI-7, BP-1, BP-2, BP-3, BP-4, BP-5, BP-6, BP-7, BP-8. By dimension Where bit.ly's 54 came from. Open a line to see its tests, worst first. Dimension Share earned Earned Score 1 · Primary Indicators 18 60 Scored zero — 4 problems AIR-1.4 Have you stated what AI may do with your content? No Content-Signal line in robots.txt. Missing: search, ai-input, ai-train. PROBLEM What's wrong No Content-Signal line in robots.txt. Missing: search, ai-input, ai-train. There is now a machine-readable way to say whether AI may search, quote or train on your material. Having a position — any position — is the point. [See AIR-1.4 in the full index →](https://readinessindex.io/tests#c-AIR-1.4) AIR-1.9 Do your headings tell a clear story? 27% of sampled pages have exactly one non-empty h1 and no skipped heading levels. 3 have no h1; 23 skip a level. PROBLEM What's wrong 27% of sampled pages have exactly one non-empty h1 and no skipped heading levels. 3 have no h1; 23 skip a level. One main heading, then sub-headings in order. Assistants use headings to work out what a page is about and which part answers a question. [See AIR-1.9 in the full index →](https://readinessindex.io/tests#c-AIR-1.9) AIR-1.10 Do you publish a guide for AI assistants? /llms.txt returns HTTP 404. PROBLEM What's wrong /llms.txt returns HTTP 404. A file at /llms.txt listing your most important pages. It is early and cheap, and it forces a useful conversation about what actually matters on your site. [See AIR-1.10 in the full index →](https://readinessindex.io/tests#c-AIR-1.10) AIR-1.13 Can a machine find out who you are? 0 of 7 organizational facts are present in the Organization markup: none. PROBLEM What's wrong 0 of 7 organizational facts are present in the Organization markup: none. Founding date, leadership, address, contact details, legal identifiers. Thin About pages are the most common weakness we see. [See AIR-1.13 in the full index →](https://readinessindex.io/tests#c-AIR-1.13) Partly scored — 4 need work AIR-1.5 Can a person read your AI policy? robots.txt carries a 92-character comment, too thin to read as a policy statement. NEEDS WORK What's half-done robots.txt carries a 92-character comment, too thin to read as a policy statement. A few plain sentences in robots.txt saying what you permit. Journalists and lawyers read this file, and right now most sites say nothing. [See AIR-1.5 in the full index →](https://readinessindex.io/tests#c-AIR-1.5) AIR-1.8 Is your page structured so a machine can follow it? 42% of sampled pages carry one main element, a wrapping article or section, and a nav. 15 exceed 12 divs per semantic element. NEEDS WORK What's half-done 42% of sampled pages carry one main element, a wrapping article or section, and a nav. 15 exceed 12 divs per semantic element. Meaningful sections rather than an undifferentiated wall of containers. It is the difference between a document and a soup of boxes. [See AIR-1.8 in the full index →](https://readinessindex.io/tests#c-AIR-1.8) AIR-1.11 Can a machine tell what your organization is? 58 of 83 entity nodes carry an @id (70%). The WebPage to WebSite to Organization chain resolves. 4 duplicate definitions of Organization, WebSite. NEEDS WORK What's half-done 58 of 83 entity nodes carry an @id (70%). The WebPage to WebSite to Organization chain resolves. 4 duplicate definitions of Organization, WebSite. Structured data that links together — your organization, your site, this page — rather than a scattering of disconnected labels. [See AIR-1.11 in the full index →](https://readinessindex.io/tests#c-AIR-1.11) AIR-1.12 Can a machine be certain it is you? 6 sameAs links: 0 tier-1 authority identifiers, 2 tier-2, 4 social. NEEDS WORK What's half-done 6 sameAs links: 0 tier-1 authority identifiers, 2 tier-2, 4 social. Links from your markup to authoritative records like Wikidata or ROR. Without one, an assistant is guessing which organization of your name it has found. [See AIR-1.12 in the full index →](https://readinessindex.io/tests#c-AIR-1.12) Full marks — 5 pass AIR-1.1 Can AI crawlers reach your site? PASS Why we test this All 10 AI agents may fetch content paths. Your robots.txt file tells crawlers what they may read. A line left behind by a previous site or a copied template can quietly shut out the assistants people now use to find you. AIR-1.2 Does your CDN let AI crawlers through? PASS Why we test this All 8 AI user-agents receive full content. Even when robots.txt says yes, a firewall or bot-protection rule can turn assistants away before they reach your pages. We sent a request as each one and recorded what came back. AIR-1.3 Is your page readable without a security challenge? PASS Why we test this 1 of 32 sampled pages return an interactive challenge (Cloudflare Turnstile). A CAPTCHA or bot check on an ordinary page stops an assistant at the door. These belong on forms and logins, not on pages anyone can read. AIR-1.6 Are you allowing assistants to quote you? PASS Why we test this No noarchive, nosnippet or max-snippet:0 directives found. Some sites carry old settings that tell search engines not to show excerpts. Those same settings stop an assistant quoting your page in an answer. AIR-1.7 Does this page declare its real address? PASS Why we test this 82% of sampled pages emit a valid, self-consistent canonical. 5 have problems. A canonical link tells a machine which URL is the true one. Without it the same content can be treated as several competing pages. 2 · Rendering and Extraction 7 47 Scored zero — 3 problems AIR-2.2 Progressive disclosure content ships in the initial HTML 0 of 28 pages ship every disclosure panel populated in the raw HTML. 1 pages load more content on scroll with no paginated fallback. PROBLEM What's wrong 0 of 28 pages ship every disclosure panel populated in the raw HTML. 1 pages load more content on scroll with no paginated fallback. [See AIR-2.2 in the full index →](https://readinessindex.io/tests#c-AIR-2.2) AIR-2.4 Stable, human-readable anchor IDs on section headings 17 of 790 subheadings carry a slug-like id (2%); 2 have generated or unstable ids. PROBLEM What's wrong 17 of 790 subheadings carry a slug-like id (2%); 2 have generated or unstable ids. [See AIR-2.4 in the full index →](https://readinessindex.io/tests#c-AIR-2.4) AIR-2.6 Key facts exist as HTML text, not only in images or PDFs 28 of 32 sampled pages are thin relative to their images or lead with a document download. PROBLEM What's wrong 28 of 32 sampled pages are thin relative to their images or lead with a document download. [See AIR-2.6 in the full index →](https://readinessindex.io/tests#c-AIR-2.6) Partly scored — 2 need work AIR-2.3 Real data tables with header cells 1 tables: 0 complete, 1 without scope on header cells, 0 with no header cells, 0 used for layout. NEEDS WORK What's half-done 1 tables: 0 complete, 1 without scope on header cells, 0 with no header cells, 0 used for layout. [See AIR-2.3 in the full index →](https://readinessindex.io/tests#c-AIR-2.3) AIR-2.5 Alt text on content images, empty alt on decorative 935 of 1716 images carry appropriate alt text: 27 have no alt attribute, 188 use the filename. NEEDS WORK What's half-done 935 of 1716 images carry appropriate alt text: 27 have no alt attribute, 188 use the filename. [See AIR-2.5 in the full index →](https://readinessindex.io/tests#c-AIR-2.5) Full marks — 1 pass AIR-2.1 Primary content is present without JavaScript PASS Why we test this Raw HTML contains 91% of rendered text on average across 32 URLs. The worst template is /hc/en-us/articles/*: 0% across 1 pages. 3 · Structured Data and the Entity Graph 5 33 Scored zero — 2 problems AIR-3.1 JSON-LD is generated from mapped fields, not hardcoded 4 of 4 templates repeat identical schema literals across pages whose visible content differs. PROBLEM What's wrong 4 of 4 templates repeat identical schema literals across pages whose visible content differs. [See AIR-3.1 in the full index →](https://readinessindex.io/tests#c-AIR-3.1) AIR-3.4 FAQPage and QAPage on genuine question-and-answer content 0 pages carry FAQ or QA markup; 3 pages show visible question-and-answer content. PROBLEM What's wrong 0 pages carry FAQ or QA markup; 3 pages show visible question-and-answer content. [See AIR-3.4 in the full index →](https://readinessindex.io/tests#c-AIR-3.4) Partly scored — 1 needs work AIR-3.5 isAccessibleForFree, about, and mentions with entity references 0 of 31 substantive pages declare isAccessibleForFree; 1 reference subject entities by identifier. NEEDS WORK What's half-done 0 of 31 substantive pages declare isAccessibleForFree; 1 reference subject entities by identifier. [See AIR-3.5 in the full index →](https://readinessindex.io/tests#c-AIR-3.5) Full marks — 3 pass AIR-3.2 BreadcrumbList on every page below the homepage PASS Why we test this 77% of pages below the homepage carry a BreadcrumbList with at least two steps. AIR-3.7 SearchAction on the WebSite node PASS Why we test this The SearchAction template returns 4665 characters of results for a test term. AIR-3.8 Schema validation of the structured data on the page PASS Why we test this 324 nodes across 30 pages parse, carry what their types require, and hold well-formed values. 4 · Crawl, Index and Licensing Hygiene 7 58 Scored zero — 1 problem AIR-4.4 Correct X-Robots-Tag on non-HTML resources 0 of 25 non-HTML resources carry an X-Robots-Tag. PROBLEM What's wrong 0 of 25 non-HTML resources carry an X-Robots-Tag. [See AIR-4.4 in the full index →](https://readinessindex.io/tests#c-AIR-4.4) Full marks — 5 pass AIR-4.5 Missing pages return 404 or 410 PASS Why we test this 0 of 5 deliberately invalid URLs returned HTTP 200. AIR-4.6 Redirects resolve in a single hop PASS Why we test this 4 of 32 sampled URLs redirect. AIR-4.7 Faceted, calendar, and parameterized URLs are controlled PASS Why we test this 1 of 1 parameterized URLs are held in check by noindex or a canonical back to the unfiltered listing. AIR-4.8 Sitemap lastmod reflects real content changes PASS Why we test this 1083 of 1087 sitemap URLs carry a lastmod across 227 distinct dates; 8% share 2024-12-16. AIR-4.9 Sitemap index split by type, with media sitemaps PASS Why we test this An index with 2 child sitemaps covering 1087 URLs, including media. 5 · Authorship, Provenance, Freshness 3 25 Scored zero — 1 problem AIR-5.2 Bylines linked to author entities 1 of 31 substantive pages reference an author by @id; 0 carry a bare string; 30 are unsigned. PROBLEM What's wrong 1 of 31 substantive pages reference an author by @id; 0 carry a bare string; 30 are unsigned. [See AIR-5.2 in the full index →](https://readinessindex.io/tests#c-AIR-5.2) Partly scored — 1 needs work AIR-5.1 Author entity pages with credentials 0 of 1 Person entities carry a canonical @id plus at least two of jobTitle, affiliation, knowsAbout or sameAs. NEEDS WORK What's half-done 0 of 1 Person entities carry a canonical @id plus at least two of jobTitle, affiliation, knowsAbout or sameAs. [See AIR-5.1 in the full index →](https://readinessindex.io/tests#c-AIR-5.1) Full marks — 1 pass AIR-5.4 datePublished and dateModified are accurate PASS Why we test this 25 of 32 pages carry a publication or modification date across 9 distinct dateModified values. 6 · Agent Interfaces 3 38 Scored zero — 1 problem AIR-6.3 Form fields carry label, name, and autocomplete 1 of 51 form fields carry an accessible name, a meaningful name attribute and a valid autocomplete token where one applies. PROBLEM What's wrong 1 of 51 form fields carry an accessible name, a meaningful name attribute and a valid autocomplete token where one applies. [See AIR-6.3 in the full index →](https://readinessindex.io/tests#c-AIR-6.3) Full marks — 1 pass AIR-6.4 No captchas on browse, search, or filter interactions PASS Why we test this No search or filter surface in the sample returned a challenge. 7 · Alternate Representations 0 0 Scored zero — 2 problems AIR-7.1 Markdown companion for every canonical page 0 of 23 sampled pages have a Markdown companion at {path}.md returning a Markdown content type. PROBLEM What's wrong 0 of 23 sampled pages have a Markdown companion at {path}.md returning a Markdown content type. [See AIR-7.1 in the full index →](https://readinessindex.io/tests#c-AIR-7.1) AIR-7.3 Accept: text/markdown content negotiation 0 of 25 URLs serve Markdown for Accept: text/markdown. PROBLEM What's wrong 0 of 25 URLs serve Markdown for Accept: text/markdown. [See AIR-7.3 in the full index →](https://readinessindex.io/tests#c-AIR-7.3) What was read 32 pages, sampled from this site's own sitemap and internal links. The cap is 32 — a ceiling, not a certainty: a site with fewer reachable pages yields fewer. 403 https://support.bitly.com/hc/en-us/articles/44440648181005-What-is-Bitly-Assist Answered 403. 31 other pages, all 200, by template 2× / https://bitly.com/ 5× /pages/products/* https://bitly.com/pages/products/url-shortener 5× /pages/features/* https://bitly.com/pages/features/link-in-bio 2× /pages/marketplace/* https://bitly.com/pages/marketplace/shopify 3× /pages/* https://bitly.com/pages/marketplace 3× /pages/ai/* https://bitly.com/pages/ai/bitly-assist 1× /bitly-mcp https://dev.bitly.com/bitly-mcp 1× /blog/* https://bitly.com/blog/introducing-bitly-assist-weekly-insights 9× /pages/solutions/* https://bitly.com/pages/solutions/retail The receipt **Cohort** wordpress-100 **Source** Tranco top sites list (Tranco (Le Pochat et al., NDSS 2019), 2026-09-06) **Index** 11.0, in effect 2026-09-24 **Scanner** 0.1.0 **Scanned** 2026-09-20T06:23:20.795421+00:00 **Result hash** be324177a9b5ef0fc21947e211423bb2e5e2d9b296e1c8aa9bbf5d7b2a16076d **Basis** public-interest census: a declared bot with a published policy at https://readinessindex.io/bot, honoring robots.txt addressed to AIRBot, reading public pages only. No per-site permission was sought or given. The hash is the SHA-256 of the full `result.json`, recorded when the scan finished rather than computed now. The raw evidence behind every line above — every response, cached — is retained and is a median 1.5 MB per site, so it is not served from here. [Ask us for it](mailto:hello@readinessindex.io) if you want to check a number against the bytes it came from. Think this is wrong? It might be. Tell us at [hello@readinessindex.io](mailto:hello@readinessindex.io) and we will look, correct it if it is, and say so publicly either way. **About these numbers.** Points are whole numbers everywhere on this page. The arithmetic behind them is not — a test scores its weight times its band divided by four, so a row can earn 1.5 points and print as 2. Scores are computed from the exact figures and rounded once, at the end, never from the rounded rows. That means adding the points column up will not give you the score exactly. The rule is published in [the standard](https://readinessindex.io/tests#rounding).