Pricing

Know your score. Keep it.

The Primary Indicators scan is free! So is your first full report and 5 rescans. Getting a paid plan lets us keep track of your score weekly and let you know how it’s changing. And we’ll scan up to 100 pages of your site.

No account · $0

Primary Indicators

13 checks on your home page. Shareable.

Sign in with a free account
Sign in · $0

A full scan

51 checks across 10 pages, 1 identified key page, 5 lifetime rescans and every fix ranked. One site, for life.

Basic

$10/mo
One site, watched every Monday.
Sites1Watched every Monday
Pages · pooled100Across your sites, wherever you want them
Key pages · pooled3Pages you care about more, counted double
Rescans10a monthTop-ups $5 per 10, never expire
Clients & client layer—Your own sites
Get BasicMonthly · cancel any time

Pro

Start here
$25/mo
Three sites, and room to put your pages where they matter.
Sites3Watched every Monday
Pages · pooled300Across your sites, wherever you want them
Key pages · pooled10Pages you care about more, counted double
Rescans25a monthTop-ups $5 per 10, never expire
Clients & client layer—Your own sites
Get ProMonthly · cancel any time
A different scale of purchase

Organization

Launch price
$2,500 $1,000/mo

$1,000 a month while we’re launching. List price is $2,500. Start now and you keep $1,000 — we only raise it for new customers.

A roster of clients, each on their own domains.
Sites25Watched every Monday
Pages · pooled5,000Across your organization, wherever you want them
Key pages · pooled200Pages you care about more, counted double
Rescans100a monthTop-ups $5 per 10, never expire
Clients & client layerYesA roster; each client has its own domains
Start your free monthFirst month free · card required
Pages, pooled

100 pages, wherever you want them.

60 on the shop · 40 on the blog · 0 unplaced

A ten-page site and a four-hundred-page site shouldn’t get the same allowance. Move pages between your sites whenever you like.

Key pages, pooled

Count the pages that count double.

2 on the shop · 1 on the blog · 0 unplaced

A key page is a page you care about more than the rest. It’s weighted double in your score, and it’s yours to place across sites.

Monthly, cancel any time. Only rescans run out — they reset on your billing date, and weekly monitoring never touches them.

Bigger than this, or need it on your own terms? Talk to us.

Compare plans

Primary Indicators scan
Full report
Basic
Pro
Organization
Price
$0
$0
$10/mo
$25/mo
$1,000/mo launch · $2,500 list
Sites
1 ad hoc
1, for life
1
3
25
Pages · pooled
1 page · 13 checks
10
100
300
5,000
Key pages · pooled
—
1
3
10
200
Rescans
—
5 lifetime
10 a month
25 a month
100 a month
Cadence
Once
Once
Weekly
Weekly
Weekly
Clients & client layer
—
—
—
—
Yes
Trial
—
—
None — cancel any time
None — cancel any time
First month free, card required

Primary Indicators scan

$0
Sites1 ad hoc
Pages · pooled1 page · 13 checks
Key pages · pooled—
Rescans—
CadenceOnce
Clients & client layer—
Trial—

Full report

$0
Sites1, for life
Pages · pooled10
Key pages · pooled1
Rescans5 lifetime
CadenceOnce
Clients & client layer—
Trial—

Basic

$10/mo
Sites1
Pages · pooled100
Key pages · pooled3
Rescans10 a month
CadenceWeekly
Clients & client layer—
TrialNone — cancel any time

Pro

$25/mo
Sites3
Pages · pooled300
Key pages · pooled10
Rescans25 a month
CadenceWeekly
Clients & client layer—
TrialNone — cancel any time

Organization

$1,000/mo launch · $2,500 list
Sites25
Pages · pooled5,000
Key pages · pooled200
Rescans100 a month
CadenceWeekly
Clients & client layerYes
TrialFirst month free, card required